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wp.org search vs our merit ranking: “survey inquiry”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “survey inquiry”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Lead Generation Form – Form Builder, Contact Form, Survey & Inquiry Forms shows at wp.org #3 but places #18 on merit, a gap of 15 places. Its 600+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Gratisfaction- Loyalty, Rewards , Referral, Birthday and Giveaway Program places #12 on merit, 4.8★ from 205 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #1 2 Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms 20K+ · 4.4★ (433) wp.org #2 3 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #5 ↓1 2 too low 4 SupportCandy – Helpdesk, Support Ticket System & AI Chatbot 10K+ · 4.9★ (289) wp.org #8 ↑3 4 too low 5 WPBot – AI ChatBot for Live Support, Lead Generation, WordPress Automation, AI Services 5K+ · 4.7★ (124) wp.org #7 2 too low 6 Form Maker by 10Web – Mobile-Friendly Drag & Drop Contact Form Builder 30K+ · 4.5★ (778) wp.org #14 ↓1 8 too low 7 Easy Form Builder by WhiteStudio – Drag & Drop Form Builder 1K+ · 5.0★ (70) wp.org #9 ↓1 2 too low 8 Online Forms — Customizable Payment, Contact, Quiz, Survey Form Builder – Jotform 20K+ · 3.2★ (29) wp.org #4 ↑1 4 too high 9 Tidio – Live Chat & AI Chatbots 70K+ · 4.8★ (395) wp.org #16 7 too low 10 TotalSurvey for Survey, Quiz and Form 500+ · 4.6★ (16) wp.org #6 4 too high 11 Redirection for Contact Form 7 200K+ · 4.7★ (275) wp.org #19 ↑5 8 too low 12 Gratisfaction- Loyalty, Rewards , Referral, Birthday and Giveaway Program 600+ · 4.8★ (205) wp.org #21 ↑1 9 too low 13 WPVR – 360 Panorama viewer and Virtual Tour Builder for WordPress 10K+ · 4.7★ (133) wp.org #22 ↓8 9 too low 14 Zoho Flow – No-Code Workflow Automation 5K+ · 5.0★ (13) wp.org #12 ↑7 2 too high 15 Custom Form Builder, Contact Forms, Payment Forms, Surveys, Polls 900+ · 4.7★ (64) wp.org #23 ↓2 8 too low 16 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #18 2 too low 17 Call for Price for WooCommerce 8K+ · 3.9★ (27) wp.org #13 ↓1 4 too high 18 Lead Generation Form – Form Builder, Contact Form, Survey & Inquiry Forms 600+ · 0.0★ (0) wp.org #3 15 too high 19 HT Contact Form – Drag & Drop Form Builder for WordPress 10K+ · 4.2★ (5) wp.org #10 ↓1 9 too high 20 VPSUForm – Drag & Drop Contact Form Builder with Email Automation 200+ · 5.0★ (7) wp.org #20 21 Majestic Support – The Leading-Edge Help Desk & Customer Support Plugin 3K+ · 5.0★ (8) wp.org #24 ↓1 3 too low 22 WPBot – ChatBot Conversational Forms 1K+ · 5.0★ (3) wp.org #15 7 too high 23 Hash Form – Drag & Drop Form Builder 3K+ · 5.0★ (2) wp.org #17 6 too high 24 Gutenverse Form – Contact Form Builder, Block Form & Booking Form 10K+ · 5.0★ (1) wp.org #11 ↓1 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.