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wp.org search vs our merit ranking: “tag container”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “tag container”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Global Site Tag shows at wp.org #5 but places #20 on merit, a gap of 15 places. Its 7K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #11 on merit, 4.9★ from 4132 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #1 2 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #4 2 too low 3 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #3 4 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #8 4 too low 5 Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (53) wp.org #7 2 too low 6 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #12 6 too low 7 GenerateBlocks 200K+ · 4.9★ (122) wp.org #10 3 too low 8 Addon Elementor Container Link 2K+ · 5.0★ (4) wp.org #2 6 too high 9 GTM Kit – Google Tag Manager & GA4 integration 30K+ · 4.8★ (20) wp.org #6 3 too high 10 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #17 7 too low 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #19 8 too low 12 Make Column Clickable for Elementor 100K+ · 4.9★ (53) wp.org #11 1 too high 13 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #13 14 Visibility Logic for Elementor 20K+ · 4.8★ (58) wp.org #15 1 too low 15 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #22 7 too low 16 Dynamic Visibility for Elementor 50K+ · 4.6★ (89) wp.org #20 4 too low 17 GAinWP Google Analytics Integration for WP 7K+ · 4.8★ (126) wp.org #23 6 too low 18 WEBKINDER Integration for Google Analytics and Google Tag Manager 10K+ · 4.8★ (20) wp.org #14 4 too high 19 Tag Pilot FREE – Google Tag Manager Integration for WooCommerce 1K+ · 5.0★ (8) wp.org #9 10 too high 20 WP Global Site Tag 7K+ · 5.0★ (2) wp.org #5 15 too high 21 Flexible Cookies 4K+ · 5.0★ (4) wp.org #21 22 Stape Conversion Tracking 10K+ · 5.0★ (4) wp.org #24 2 too low 23 Simple Google Analytics Tag Manager 1K+ · 0.0★ (0) wp.org #16 7 too high 24 Really Simple Google Tag Manager (GTM) 4K+ · 0.0★ (0) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.