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wp.org search vs our merit ranking: “team communication”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “team communication”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Add-On for Microsoft Teams and Gravity Forms shows at wp.org #5 but places #21 on merit, a gap of 16 places. Its 100+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor places #11 on merit, 4.7★ from 738 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 ↑1 1 too low 2 Team Members Showcase 4K+ · 4.9★ (21) wp.org #1 1 too high 3 WP Chat App 100K+ · 4.9★ (222) wp.org #3 ↑2 4 The Events Calendar 600K+ · 4.2★ (2461) wp.org #7 ↑2 3 too low 5 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #10 ↓6 5 too low 6 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #8 ↑6 2 too low 7 FluentBoards – Project Management, Task Management, Goal Tracking, Kanban Board, and, Team Collaboration 6K+ · 5.0★ (25) wp.org #4 ↑2 3 too high 8 3CX Free Live Chat, Calls & Messaging 100K+ · 4.6★ (820) wp.org #11 ↑1 3 too low 9 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1244) wp.org #14 ↓4 5 too low 10 eRoom – Webinar & Meeting Plugin for Zoom, Google Meet, Microsoft Teams 8K+ · 4.1★ (68) wp.org #6 ↑2 4 too high 11 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #22 11 too low 12 MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432) wp.org #19 7 too low 13 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #13 14 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (200) wp.org #21 ↓3 7 too low 15 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #17 ↑3 2 too low 16 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #20 4 too low 17 Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ · 4.9★ (219) wp.org #24 7 too low 18 SureMail – SMTP and Email Logs Plugin with Amazon SES, Postmark, and Other Providers 200K+ · 4.7★ (25) wp.org #12 ↑5 6 too high 19 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #23 ↑1 4 too low 20 UpdraftCentral Dashboard 5K+ · 4.5★ (22) wp.org #15 5 too high 21 Add-On for Microsoft Teams and Gravity Forms 100+ · 5.0★ (3) wp.org #5 ↑2 16 too high 22 MeetingHub – Appointment Booking & Meeting Scheduling for Zoom, Google Meet, Microsoft Teams, Webex, Jitsi 400+ · 4.8★ (13) wp.org #18 ↑1 4 too high 23 WP Click to Chat – Email, Live Chat, Call & Book Now Buttons 1K+ · 5.0★ (7) wp.org #16 7 too high 24 miniOrange Embed Outlook Teams Calendar Events 300+ · 5.0★ (1) wp.org #9 ↑2 15 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.