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wp.org search vs our merit ranking: “track visited pages”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “track visited pages”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CF7 Visited Pages URL Tracking shows at wp.org #2 but places #19 on merit, a gap of 17 places. Its 60+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Super Progressive Web Apps places #8 on merit, 4.6★ from 225 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #1 2 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #4 wp.org ranks it 2 places below merit 3 Redirection 2M+ · 4.4★ (704) wp.org #3 4 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #5 ↑1 wp.org ranks it 1 place below merit 5 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #7 wp.org ranks it 2 places below merit 6 Koko Analytics – Privacy-Friendly WordPress Analytics 70K+ · 5.0★ (246) wp.org #8 ↑1 wp.org ranks it 2 places below merit 7 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #11 ↑2 wp.org ranks it 4 places below merit 8 Super Progressive Web Apps 40K+ · 4.6★ (225) wp.org #13 ↑1 wp.org ranks it 5 places below merit 9 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #14 ↑1 wp.org ranks it 5 places below merit 10 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #12 ↑5 wp.org ranks it 2 places below merit 11 3D FlipBook – PDF Embedder, PDF Flipbook Viewer, Flipbook Image Gallery 70K+ · 4.8★ (182) wp.org #15 ↑1 wp.org ranks it 4 places below merit 12 FastPixel Cache – Optimize Page Speed: Compress Images, Minify, Clean Database & CDN 4K+ · 4.8★ (50) wp.org #10 ↑2 wp.org ranks it 2 places above merit 13 Uncanny Toolkit for LearnDash 20K+ · 4.8★ (105) wp.org #17 ↑2 wp.org ranks it 4 places below merit 14 Lara's Google Analytics (GA4) 8K+ · 4.7★ (122) wp.org #19 ↑2 wp.org ranks it 5 places below merit 15 Meta for WooCommerce 400K+ · 2.1★ (481) wp.org #9 ↑1 wp.org ranks it 6 places above merit 16 Live Carts for WooCommerce: Track Active, Abandoned, and Converted Carts & Wishlists in Real Time! 900+ · 5.0★ (4) wp.org #6 ↑2 wp.org ranks it 10 places above merit 17 Brevo for WooCommerce 30K+ · 3.5★ (56) wp.org #16 ↑2 wp.org ranks it 1 place above merit 18 Tracking Code Manager 90K+ · 4.1★ (58) wp.org #22 ↑2 wp.org ranks it 4 places below merit 19 CF7 Visited Pages URL Tracking 60+ · 5.0★ (1) wp.org #2 wp.org ranks it 17 places above merit 20 User Activity Tracking and Log 2K+ · 3.5★ (34) wp.org #18 ↑2 wp.org ranks it 2 places above merit 21 Add Tiktok Pixel for Tiktok ads (+Woocommerce) 2K+ · 3.0★ (11) wp.org #23 wp.org ranks it 2 places below merit 22 GetResponse Official 4K+ · 4.3★ (4) wp.org #20 ↑2 wp.org ranks it 2 places above merit 23 Visited Pages Tracker for Contact Form 7 20+ · 0.0★ (0) wp.org #21 ↑2 wp.org ranks it 2 places above merit 24 SEOS 300+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.