wp.org search vs our merit ranking: “visit tracking”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “visit tracking”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Outfunnel: Web Visitor Tracking & CRM Integration shows at wp.org #7 but places #22 on merit, a gap of 15 places. Its 600+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin places #10 on merit, 4.6★ from 251 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399)
wp.org #1 2 
CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538)
wp.org #2 3 
PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322)
wp.org #4 ↓1 1 too low 4 
AfterShip Tracking – All-In-One WooCommerce Order Tracking (Free plan available) 7K+ · 4.8★ (633)
wp.org #5 ↑1 1 too low 5 
Order Tracking – WordPress Status Tracking Plugin 3K+ · 4.6★ (73)
wp.org #3 ↑1 2 too high 6 
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) not PHP-currentheavy footprint
wp.org #6 ↓1 7 
Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186)
wp.org #13 ↑3 6 too low 8 
Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ · 4.7★ (488)
wp.org #17 9 too low 9 
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) throws errorsnot PHP-current
wp.org #11 ↑2 2 too low 10 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251)
wp.org #20 ↓1 10 too low 11 
Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167)
wp.org #19 ↓1 8 too low 12 
Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408)
wp.org #16 4 too low 13 
ATUM WooCommerce Inventory Management and Stock Tracking 10K+ · 4.7★ (128) throws errorsnot PHP-current
wp.org #12 ↓2 1 too high 14 
User Activity Tracking and Log 2K+ · 3.5★ (34)
wp.org #8 6 too high 15 
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155)
wp.org #18 ↓3 3 too low 16 
CP Referrer and Conversion Tracking 300+ · 4.7★ (12) thin reviews
wp.org #15 ↓1 1 too high 17 
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) throws errorsnot PHP-currentheavy footprint
wp.org #24 ↓1 7 too low 18 
Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) throws errorsnot PHP-current thin reviews
wp.org #22 ↓1 4 too low 19 
Simple Matomo Tracking Code 800+ · 5.0★ (2) thin reviews
wp.org #10 ↑1 9 too high 20 
Zoho SalesIQ – Live chat, chatbots, and visitor tracking 10K+ · 4.1★ (7) thin reviews
wp.org #21 ↓1 1 too low 21 
WhatConverts 6K+ · 5.0★ (3) thin reviews
wp.org #23 ↓1 2 too low 22 Outfunnel: Web Visitor Tracking & CRM Integration 600+ · 5.0★ (1) throws errorsnot PHP-current thin reviews
wp.org #7 15 too high 23 
Global Site Tag Tracking 1K+ · 3.0★ (2) thin reviews
wp.org #9 14 too high 24 
Link Visit Counter 30+ · 5.0★ (1) thin reviews
wp.org #14 ↓2 10 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.