Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “welcome mat”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “welcome mat”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Convertful – Your Ultimate On-Site Conversion Tool shows at wp.org #4 but places #9 on merit, a gap of 5 places. Its 3K+ installs carry it up the search order; its 4.3★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. places #10 on merit, 4.7★ from 116 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #1 2 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #2 ↑5 3 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #3 ↓1 4 Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ · 4.2★ (519) wp.org #7 ↓1 3 too low 5 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #6 ↓1 1 too low 6 Social Share Buttons 1K+ · 4.8★ (28) wp.org #5 ↓1 1 too high 7 Icegram Collect – Easy Contact Form, Subscription Form & Lead Collection Plugin for WordPress 2K+ · 4.7★ (30) wp.org #8 1 too low 8 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #13 ↓1 5 too low 9 Convertful – Your Ultimate On-Site Conversion Tool 3K+ · 4.3★ (6) wp.org #4 ↓1 5 too high 10 Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. 2K+ · 4.7★ (116) wp.org #22 12 too low 11 Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & Exit Intent 100+ · 5.0★ (5) wp.org #9 ↓1 2 too high 12 Promolayer – Popup Builder & Abandonment Preventer 1K+ · 5.0★ (5) wp.org #11 ↓2 1 too high 13 Gist All-In-One Marketing – Live Chat, Popups, Email 500+ · 3.4★ (5) wp.org #19 ↓1 6 too low 14 DigitalCube Popup Builder 10+ · 0.0★ (0) wp.org #12 ↑1 2 too high 15 AFB – Auto Form Builder: Drag & Drop Contact Forms, Multi-Step Forms, Conditional Logic & AI 200+ · 5.0★ (1) wp.org #10 5 too high 16 Max Elements for Elementor – Advanced Widgets, Extensions & Theme Builder 10+ · 0.0★ (0) wp.org #16 ↓1 17 Lifetime Popups – Spin to Win & Email Optin — · 0.0★ (0) wp.org #17 ↓1 18 M MW – Lists Sync for MC — · 0.0★ (0) wp.org #18 ↓1 19 Personyze: AI Personalization, Recommendations & A/B Testing 10+ · 5.0★ (1) wp.org #14 5 too high 20 YS LeadGen – Popup Builder, Contact Form Builder, Exit Intent, Optin Forms & Lead Generation 10+ · 5.0★ (1) wp.org #15 ↓4 5 too high 21 Camerce Popup Campaigns – Exit Intent, Email Opt-in & Announcement Bar — · 0.0★ (0) wp.org #20 ↓1 1 too high 22 Welcome Mat 10+ · 4.0★ (3) wp.org #24 ↓1 2 too low 23 W3P SEO – Lightweight SEO, Schema & AI Search Toolkit 80+ · 4.0★ (1) wp.org #21 ↓1 2 too high 24 Simple Welcome Ad 10+ · 5.0★ (1) wp.org #23 ↓2 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.