Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “woocommerce mails”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce mails”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Shipping shows at wp.org #8 but places #24 on merit, a gap of 16 places. Its 70K+ installs carry it up the search order; its 2.0★ average from 18 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #2 3 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #3 ↑1 4 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #4 ↓1 5 Mail logging & Catcher 20K+ · 4.9★ (108) wp.org #5 ↑1 6 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #9 ↓1 3 too low 7 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #7 ↑2 8 Preview E-mails for WooCommerce 20K+ · 4.9★ (85) wp.org #6 ↑1 2 too high 9 MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432) wp.org #12 ↑4 3 too low 10 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #10 ↑4 11 Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) wp.org #13 ↓3 2 too low 12 Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125) wp.org #11 ↑10 1 too high 13 Subscriptions for WooCommerce 10K+ · 4.5★ (180) wp.org #14 ↓3 1 too low 14 Polylang 900K+ · 4.7★ (3004) wp.org #20 ↑2 6 too low 15 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #19 4 too low 16 Kadence WooCommerce Email Designer 90K+ · 4.5★ (142) wp.org #16 ↑2 17 Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ · 4.8★ (256) wp.org #24 7 too low 18 WP Mail Log 10K+ · 4.9★ (66) wp.org #18 ↑2 19 Email Template Designer – WP HTML Mail 20K+ · 4.8★ (87) wp.org #21 ↓6 2 too low 20 Print Invoice & Delivery Notes for WooCommerce 30K+ · 4.4★ (140) wp.org #23 ↓11 3 too low 21 TrackShip for WooCommerce 5K+ · 4.7★ (52) wp.org #22 ↑2 1 too low 22 Royal Mail Shipping Calculator for WooCommerce 1K+ · 4.4★ (8) wp.org #17 ↑2 5 too high 23 Amazon Pay for WooCommerce 10K+ · 2.5★ (27) wp.org #15 ↓2 8 too high 24 WooCommerce Shipping 70K+ · 2.0★ (18) wp.org #8 ↓3 16 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.