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wp.org search vs our merit ranking: “wordpress notifications box”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress notifications box”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

PiWeb Live sales notification for WooCommerce shows at wp.org #10 but places #19 on merit, a gap of 9 places. Its 40K+ installs carry it up the search order; its 4.1★ average from 29 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smush – Image Optimization, Compression, Lazy Load, WebP & CDN places #10 on merit, 4.8★ from 6053 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #1 2 OneSignal – Web Push Notifications 60K+ · 4.3★ (360) wp.org #2 ↑1 3 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #3 ↓1 4 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #4 ↑1 5 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #7 ↓1 2 too low 6 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (200) wp.org #6 7 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 40K+ · 4.6★ (82) wp.org #5 ↓1 2 too high 8 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #11 ↑3 3 too low 9 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #8 ↓1 1 too high 10 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #14 ↓3 4 too low 11 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #13 ↑3 2 too low 12 Web Push Notifications – Webpushr 10K+ · 4.7★ (63) wp.org #9 ↓1 3 too high 13 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #22 ↓1 9 too low 14 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #21 ↓1 7 too low 15 Notibar – Notification Bar for WordPress 8K+ · 4.8★ (71) wp.org #12 ↓2 3 too high 16 Disable Admin Notices – Hide Dashboard Notifications 100K+ · 4.7★ (367) wp.org #19 ↓1 3 too low 17 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #23 ↓1 6 too low 18 Notification – Custom Notifications and Alerts for WordPress 10K+ · 4.6★ (124) wp.org #18 ↓1 19 PiWeb Live sales notification for WooCommerce 40K+ · 4.1★ (29) wp.org #10 ↓1 9 too high 20 Coupzy Coupon Box for WooCommerce 1K+ · 4.6★ (37) wp.org #17 ↓2 3 too high 21 GoSMTP – SMTP for WordPress 500K+ · 4.3★ (10) wp.org #16 ↓3 5 too high 22 Modal Popup Box — Popup Maker & Popup Builder 2K+ · 3.5★ (10) wp.org #24 ↓1 2 too low 23 Hide WP Admin Notifications 3K+ · 5.0★ (1) wp.org #15 ↓3 8 too high 24 Alert Box Block – Grab Attention with Eye-Catching Notices 400+ · 5.0★ (1) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.