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wp.org search vs our merit ranking: “wp all export”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp all export”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP All Export – User Export Add-On shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 6K+ installs carry it up the search order; its 3.6★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #12 on merit, 4.8★ from 2145 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #1 2 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #2 3 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #3 ↑1 4 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #4 ↓1 5 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #6 1 too low 6 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #7 1 too low 7 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #8 1 too low 8 Export All URLs 50K+ · 4.6★ (94) wp.org #5 3 too high 9 WP Store Locator 40K+ · 4.8★ (312) wp.org #14 5 too low 10 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (759) wp.org #12 2 too low 11 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #16 ↓1 5 too low 12 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #21 ↓1 9 too low 13 Import and export users and customers 70K+ · 4.7★ (259) wp.org #17 4 too low 14 WP Activity Log 300K+ · 4.7★ (490) wp.org #18 ↑1 4 too low 15 WP Reset 300K+ · 4.8★ (1014) wp.org #22 ↑2 7 too low 16 WP Crontrol 300K+ · 4.4★ (167) wp.org #15 ↑1 1 too high 17 WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) wp.org #9 8 too high 18 WP Import Export Lite 40K+ · 4.0★ (113) wp.org #13 5 too high 19 W WP Photo Album Plus 10K+ · 4.7★ (199) wp.org #23 4 too low 20 Export Media URLs 8K+ · 5.0★ (29) wp.org #24 ↓2 4 too low 21 WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) wp.org #10 11 too high 22 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #19 ↓1 3 too high 23 WP All Export – User Export Add-On 6K+ · 3.6★ (7) wp.org #11 12 too high 24 WP All Export – Export Add-On for ACF 20K+ · 0.0★ (0) wp.org #20 ↑1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.