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wp.org search vs our merit ranking: “wp default email”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp default email”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Change Email Sender shows at wp.org #7 but places #20 on merit, a gap of 13 places. Its 10K+ installs carry it up the search order; its 4.9★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #3 4 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #4 ↑3 5 WP Super Cache 1M+ · 4.3★ (1346) wp.org #5 ↑1 6 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #6 ↑15 7 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #9 ↑6 2 too low 8 WP Store Locator 40K+ · 4.8★ (312) wp.org #8 ↑4 9 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #10 ↑1 1 too low 10 Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) wp.org #12 ↑1 2 too low 11 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #14 ↓6 3 too low 12 Kadence WooCommerce Email Designer 90K+ · 4.5★ (142) wp.org #11 ↓1 1 too high 13 WP Mail Logging 300K+ · 4.7★ (375) wp.org #15 ↑7 2 too low 14 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865) wp.org #21 ↓2 7 too low 15 WP Activity Log 300K+ · 4.7★ (490) wp.org #16 ↓11 1 too low 16 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #17 1 too low 17 WP Crontrol 300K+ · 4.4★ (167) wp.org #13 ↑5 4 too high 18 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #23 5 too low 19 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #19 20 WP Change Email Sender 10K+ · 4.9★ (10) wp.org #7 ↑2 13 too high 21 W WP Photo Album Plus 10K+ · 4.7★ (199) wp.org #20 1 too high 22 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #18 ↓4 4 too high 23 Email Address Encoder 100K+ · 4.2★ (160) wp.org #22 ↓2 1 too high 24 WP-EMail 1K+ · 4.5★ (11) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.