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wp.org search vs our merit ranking: “wp google search”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp google search”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GTM4WP – A Google Tag Manager (GTM) plugin for WordPress shows at wp.org #6 but places #10 on merit, a gap of 4 places. Its 700K+ installs carry it up the search order; its 4.5★ average from 155 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #1 2 Widgets for Google Reviews 1M+ · 4.9★ (2668) wp.org #2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #3 ↑1 4 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2471) wp.org #5 1 too low 5 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (759) wp.org #4 ↓1 1 too high 6 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #7 ↑3 1 too low 7 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3158) wp.org #8 ↓1 1 too low 8 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #9 ↑2 1 too low 9 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #10 ↓1 1 too low 10 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #6 4 too high 11 WP Go Maps – Google Map, OpenStreetMap, Leaflet Map 300K+ · 4.8★ (3055) wp.org #13 ↓5 2 too low 12 WP Store Locator 40K+ · 4.8★ (312) wp.org #12 13 XML Sitemap Generator for Google 1M+ · 4.8★ (2233) wp.org #14 1 too low 14 WP Super Cache 1M+ · 4.3★ (1346) wp.org #11 ↑2 3 too high 15 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #18 ↓1 3 too low 16 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #15 1 too high 17 Search Exclude 50K+ · 4.8★ (218) wp.org #17 ↓1 18 WP Google Review Slider 30K+ · 4.9★ (373) wp.org #20 2 too low 19 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #16 ↑3 3 too high 20 Relevanssi – A Better Search 100K+ · 4.8★ (406) wp.org #22 ↓1 2 too low 21 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #21 22 GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) wp.org #23 ↓1 1 too low 23 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #19 ↓1 4 too high 24 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.