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wp.org search vs our merit ranking: “wp list pages excludes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp list pages excludes”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

List categories shows at wp.org #14 but places #23 on merit, a gap of 9 places. Its 5K+ installs carry it up the search order; its 4.5★ average from 15 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #1 2 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,230) wp.org #2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #3 4 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,676) wp.org #4 ↓2 5 WP Store Locator 40K+ · 4.8★ (312) wp.org #5 ↓1 6 Search Exclude 50K+ · 4.8★ (218) wp.org #6 ↓3 7 WP Sitemap Page 200K+ · 4.8★ (205) wp.org #7 ↓2 8 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #8 ↑8 9 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #10 wp.org ranks it 1 place below merit 10 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1,139) wp.org #12 ↓5 wp.org ranks it 2 places below merit 11 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #11 12 WP Umbrella: Security Backup Restore & Monitoring 90K+ · 4.8★ (81) wp.org #9 ↓3 wp.org ranks it 3 places above merit 13 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6,053) wp.org #16 ↓8 wp.org ranks it 3 places below merit 14 WP Go Maps – Google Map, OpenStreetMap, Leaflet Map 300K+ · 4.8★ (3,056) wp.org #24 ↓12 wp.org ranks it 10 places below merit 15 LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874) wp.org #17 ↑1 wp.org ranks it 2 places below merit 16 W4 Post List 3K+ · 4.7★ (94) wp.org #13 wp.org ranks it 3 places above merit 17 WP-Sweep 100K+ · 4.7★ (138) wp.org #15 ↓4 wp.org ranks it 2 places above merit 18 WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) wp.org #18 ↓4 19 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #22 ↓7 wp.org ranks it 3 places below merit 20 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187) wp.org #20 21 WP Job Manager 70K+ · 4.4★ (237) wp.org #23 ↓1 wp.org ranks it 2 places below merit 22 CC Child Pages 9K+ · 4.9★ (49) wp.org #21 wp.org ranks it 1 place above merit 23 List categories 5K+ · 4.5★ (15) wp.org #14 ↓5 wp.org ranks it 9 places above merit 24 WP Sitemap Pages and Posts 1K+ · 5.0★ (1) wp.org #19 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.