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wp.org search vs our merit ranking: “yahoo smtp”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “yahoo smtp”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SMTP for Contact Form 7 shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 4.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Contact Form by BestWebSoft – Advanced WP Contact Form Builder for WordPress places #9 on merit, 4.0★ from 292 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #2 3 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #3 4 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #4 5 WP SMTP Mailer – SMTP7 8K+ · 5.0★ (115) wp.org #5 6 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #9 3 too low 7 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #14 7 too low 8 Solid Mail – SMTP email and logging made by SolidWP 60K+ · 4.2★ (52) wp.org #7 1 too high 9 Contact Form by BestWebSoft – Advanced WP Contact Form Builder for WordPress 30K+ · 4.0★ (292) wp.org #24 15 too low 10 WP Offload SES Lite 10K+ · 4.3★ (36) wp.org #17 7 too low 11 Bit SMTP – Easy SMTP Solution with Email Logs 2K+ · 3.9★ (15) wp.org #8 3 too high 12 WP EXtra – One Click Optimize 6K+ · 4.9★ (41) wp.org #23 11 too low 13 GoSMTP – SMTP for WordPress 500K+ · 4.3★ (10) wp.org #6 7 too high 14 SMTP by BestWebSoft 1K+ · 4.4★ (13) wp.org #15 1 too low 15 Simple SMTP by Maileroo 800+ · 5.0★ (4) wp.org #13 2 too high 16 WP Email Template 2K+ · 3.1★ (35) wp.org #21 5 too low 17 Pinny’s Simple SMTP – Lightweight SMTP Mailer 100+ · 5.0★ (2) wp.org #12 5 too high 18 Publish Post Email Notification 500+ · 5.0★ (3) wp.org #20 2 too low 19 YeeMail — Email Template Builder & Customizer 700+ · 5.0★ (3) wp.org #22 3 too low 20 SendForce Mail SMTP Relay – SMTP and Email API 20+ · 5.0★ (2) wp.org #18 2 too high 21 Custom SMTP: Email Deliverability – FREE & Easy-to-use 200+ · 5.0★ (1) wp.org #11 10 too high 22 Mail Baby SMTP 500+ · 0.0★ (0) wp.org #16 6 too high 23 SMTP for Contact Form 7 1K+ · 4.0★ (2) wp.org #10 13 too high 24 SMTP Connector – Free SMTP & Email Log 10+ · 5.0★ (1) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.