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wp.org search vs our merit ranking: “order import export”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “order import export”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP All Export – Order Export for WooCommerce shows at wp.org #6 but places #16 on merit, a gap of 10 places. Its 3K+ installs carry it up the search order; its 3.9★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #9 on merit, 4.8★ from 14387 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #1 2 Import and export users and customers 70K+ · 4.7★ (259) wp.org #2 3 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #4 1 too low 4 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #3 1 too high 5 Comments Import & Export 2K+ · 4.9★ (68) wp.org #5 6 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #8 ↓1 2 too low 7 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #17 10 too low 8 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #7 ↑1 1 too high 9 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #24 ↓1 15 too low 10 Sequential Order Number for WooCommerce 50K+ · 4.9★ (146) wp.org #16 6 too low 11 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #18 7 too low 12 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #21 ↓1 9 too low 13 WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) wp.org #13 14 Import Social Events 3K+ · 4.8★ (116) wp.org #22 ↓1 8 too low 15 Code Snippets 1M+ · 4.7★ (510) wp.org #20 ↓5 5 too low 16 WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) wp.org #6 10 too high 17 Import Export Menu 3K+ · 4.4★ (10) wp.org #9 8 too high 18 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #10 8 too high 19 Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) wp.org #15 4 too high 20 Advanced Import 80K+ · 4.4★ (7) wp.org #11 9 too high 21 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #12 9 too high 22 Export Order Items for WooCommerce 1K+ · 4.7★ (9) wp.org #23 ↓1 1 too low 23 Magic Export & Import 200+ · 5.0★ (3) wp.org #14 9 too high 24 WP All Export – User Export Add-On 6K+ · 3.6★ (7) wp.org #19 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.