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← Rankings

wp.org search vs our merit ranking: “scroll popup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “scroll popup”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

T

Ranked above its merit

Themify Popup shows at wp.org #6 but places #14 on merit, a gap of 8 places. Its 8K+ installs carry it up the search order; its 4.9★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #5 on merit, 4.9★ from 701 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4514) wp.org #1 2 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #2 3 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #3 4 Popups for Divi 100K+ · 4.8★ (442) wp.org #5 ↑7 1 too low 5 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #9 ↓1 4 too low 6 Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ · 4.5★ (144) wp.org #7 1 too low 7 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 40K+ · 4.6★ (82) wp.org #8 ↓3 1 too low 8 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #12 ↑1 4 too low 9 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #10 ↓1 1 too low 10 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #14 ↑2 4 too low 11 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #4 7 too high 12 WP Popups – WordPress Popup builder 30K+ · 4.9★ (112) wp.org #15 ↓1 3 too low 13 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #21 8 too low 14 T Themify Popup 8K+ · 4.9★ (11) wp.org #6 8 too high 15 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #22 7 too low 16 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #19 3 too low 17 Boxzilla – WordPress Popup Builder 20K+ · 4.8★ (133) wp.org #24 7 too low 18 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #23 5 too low 19 Popup Box – Easily Create WordPress Popups 6K+ · 5.0★ (11) wp.org #11 ↓1 8 too high 20 WPB Popup for Contact Form 7 – Showing Contact Form 7 Popup on Button Click 5K+ · 4.6★ (16) wp.org #16 ↓1 4 too high 21 MakeITeasy Popup 1K+ · 5.0★ (6) wp.org #13 ↓2 8 too high 22 Advanced Popups 60K+ · 4.0★ (9) wp.org #18 4 too high 23 Promolayer – Popup Builder & Abandonment Preventer 1K+ · 5.0★ (5) wp.org #17 6 too high 24 Modal Popup Box — Popup Maker & Popup Builder 2K+ · 3.5★ (10) wp.org #20 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.