wp.org search vs our merit ranking: “activecampaign wpforms”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “activecampaign wpforms”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Integration for ActiveCampaign and Contact Form 7, WPForms, Elementor, Ninja Forms shows at wp.org #3 but places #21 on merit, a gap of 18 places. Its 200+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #8 on merit, 4.8★ from 1388 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #1 2 
Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667)
wp.org #2 ↑1 3 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #4 ↑1 1 too low 4 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807)
wp.org #5 ↓1 1 too low 5 
Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699)
wp.org #8 ↑3 3 too low 6 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #7 1 too low 7 
Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160)
wp.org #10 ↓1 3 too low 8 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388)
wp.org #14 6 too low 9 
Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120)
wp.org #9 ↓1 10 
WP Popups – WordPress Popup builder 30K+ · 4.9★ (112)
wp.org #11 ↓1 1 too low 11 
FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25)
wp.org #6 5 too high 12 
HandL UTM Grabber / Tracker 10K+ · 4.8★ (146)
wp.org #12 13 
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438)
wp.org #18 ↓1 5 too low 14 
Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ · 4.9★ (219)
wp.org #17 ↑2 3 too low 15 
Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91)
wp.org #15 16 
Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370)
wp.org #23 7 too low 17 
Uncanny Automator – AI + Automation for WordPress | AI Agent, AI Page Builder, Free AI Usage Included 40K+ · 4.9★ (157)
wp.org #21 ↓1 4 too low 18 
FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76)
wp.org #16 2 too high 19 
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821)
wp.org #19 ↓1 20 
AutomatorWP – No-Code Workflow Automation, Integration & Webhooks Plugin, now with AI 6K+ · 4.8★ (202)
wp.org #22 2 too low 21 Integration for ActiveCampaign and Contact Form 7, WPForms, Elementor, Ninja Forms 200+ · 5.0★ (2) thin reviews
wp.org #3 ↓1 18 too high 22 
Spam Master 200+ · 4.2★ (72)
wp.org #24 ↓3 2 too low 23 
Icegram Mailer – Reliable Email Deliverability, No-Code SMTP Replacement & Email Logs for WordPress 2K+ · 4.9★ (16) thin reviews
wp.org #20 ↑3 3 too high 24 
Ultra Addons for WPForms 100+ · 0.0★ (0) thin reviews
wp.org #13 11 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.