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wp.org search vs our merit ranking: “background process”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “background process”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Swipe Slider – Make dynamic slider with solid, gradient, or image background shows at wp.org #7 but places #22 on merit, a gap of 15 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #3 on merit, 4.8★ from 3221 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #2 ↑3 1 too low 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #3 ↓1 1 too low 3 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #9 ↓2 6 too low 4 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #6 ↑5 2 too low 5 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #11 ↑3 6 too low 6 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657) wp.org #8 2 too low 7 Slider Hero with Video Background, Animation 3K+ · 4.8★ (34) wp.org #5 ↓1 2 too high 8 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #12 ↓2 4 too low 9 Super block slider – Image/video background & content slider 8K+ · 5.0★ (14) wp.org #4 ↓1 5 too high 10 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #13 ↓1 3 too low 11 Image Background Remover 300+ · 5.0★ (2) wp.org #1 10 too high 12 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #15 ↑3 3 too low 13 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #17 ↓1 4 too low 14 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #20 ↓3 6 too low 15 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #21 ↓2 6 too low 16 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640) wp.org #24 ↓1 8 too low 17 WP Import Export Lite 40K+ · 4.0★ (113) wp.org #16 ↓1 1 too high 18 WP Crontrol 300K+ · 4.4★ (167) wp.org #23 ↓3 5 too low 19 WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (177) wp.org #18 ↑4 1 too high 20 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #22 2 too low 21 Booking Package 10K+ · 4.0★ (15) wp.org #19 ↑2 2 too high 22 Swipe Slider – Make dynamic slider with solid, gradient, or image background 3K+ · 5.0★ (2) wp.org #7 ↓1 15 too high 23 Ultimate Cursor – Interactive and Animated Custom Cursor and Background Effects Toolkit 3K+ · 4.5★ (4) wp.org #10 ↓1 13 too high 24 Etchenet Scroll Video Background Builder 30+ · 5.0★ (1) wp.org #14 ↓1 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.