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wp.org search vs our merit ranking: “blog metrics”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “blog metrics”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Page Visits Counter – Lite shows at wp.org #11 but places #20 on merit, a gap of 9 places. Its 5K+ installs carry it up the search order; its 4.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Post Views Counter places #11 on merit, 4.9★ from 1,238 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4,833) wp.org #1 2 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #2 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #4 wp.org ranks it 1 place below merit 4 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #3 wp.org ranks it 1 place above merit 5 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3,158) wp.org #5 6 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #10 ↓1 wp.org ranks it 4 places below merit 7 Lara's Google Analytics (GA4) 8K+ · 4.7★ (122) wp.org #6 wp.org ranks it 1 place above merit 8 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #9 ↑4 wp.org ranks it 1 place below merit 9 Recipe Cards For Your Food Blog from Zip Recipes 1K+ · 4.8★ (95) wp.org #7 wp.org ranks it 2 places above merit 10 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #12 ↓1 wp.org ranks it 2 places below merit 11 Post Views Counter 100K+ · 4.9★ (1,238) wp.org #19 wp.org ranks it 8 places below merit 12 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1,657) wp.org #13 ↓1 wp.org ranks it 1 place below merit 13 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (538) wp.org #17 ↓1 wp.org ranks it 4 places below merit 14 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #14 15 Recipe Card Blocks Lite 10K+ · 4.8★ (20) wp.org #8 wp.org ranks it 7 places above merit 16 Cloudinary – Deliver Images and Videos at Scale 5K+ · 4.0★ (64) wp.org #20 wp.org ranks it 4 places below merit 17 Beehive Analytics – Google Analytics Dashboard 20K+ · 4.5★ (13) wp.org #15 wp.org ranks it 2 places above merit 18 Brevo for WooCommerce 30K+ · 3.4★ (55) wp.org #21 wp.org ranks it 3 places below merit 19 Juicer.io: Effortlessly embed, curate, and aggregate social media feeds into your website 8K+ · 4.2★ (29) wp.org #22 wp.org ranks it 3 places below merit 20 Page Visits Counter – Lite 5K+ · 4.0★ (7) wp.org #11 ↓1 wp.org ranks it 9 places above merit 21 Counters Block – Animated Number Counters, Stats & Dynamic KPIs 3K+ · 5.0★ (8) wp.org #23 wp.org ranks it 2 places below merit 22 BMI Adult & Kid Calculator 700+ · 5.0★ (2) wp.org #18 wp.org ranks it 4 places above merit 23 Viraly – Blog to Social Media Auto Post, Scheduler & Analytics 60+ · 5.0★ (1) wp.org #16 ↑1 wp.org ranks it 7 places above merit 24 Help Metric Article Helpful Feedback 10+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.