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wp.org search vs our merit ranking: “custom questions for reviews.”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom questions for reviews.”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Embedder for Google Reviews shows at wp.org #12 but places #24 on merit, a gap of 12 places. Its 6K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #1 2 Rich Showcase for Google Reviews 100K+ · 4.9★ (1,625) wp.org #3 wp.org ranks it 1 place below merit 3 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1,440) wp.org #2 wp.org ranks it 1 place above merit 4 Site Reviews 60K+ · 4.9★ (378) wp.org #4 5 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147) wp.org #5 6 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #6 7 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #8 wp.org ranks it 1 place below merit 8 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #7 wp.org ranks it 1 place above merit 9 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #10 wp.org ranks it 1 place below merit 10 W WP Customer Reviews 20K+ · 4.3★ (528) wp.org #11 wp.org ranks it 1 place below merit 11 WooCommerce 7M+ · 4.5★ (4,835) wp.org #13 wp.org ranks it 2 places below merit 12 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #14 wp.org ranks it 2 places below merit 13 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #19 wp.org ranks it 6 places below merit 14 Admin Custom Login 10K+ · 4.6★ (388) wp.org #16 wp.org ranks it 2 places below merit 15 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #23 wp.org ranks it 8 places below merit 16 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1,435) wp.org #18 wp.org ranks it 2 places below merit 17 Yotpo Product Reviews 2K+ · 4.5★ (192) wp.org #15 wp.org ranks it 2 places above merit 18 Reviews Feed – Add Testimonials and Customer Reviews From Google Reviews, Yelp, TripAdvisor, and More 100K+ · 4.3★ (36) wp.org #9 wp.org ranks it 9 places above merit 19 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #20 wp.org ranks it 1 place below merit 20 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #17 wp.org ranks it 3 places above merit 21 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3,159) wp.org #24 wp.org ranks it 3 places below merit 22 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #22 23 Ultimate Reviews 400+ · 4.1★ (60) wp.org #21 wp.org ranks it 2 places above merit 24 Embedder for Google Reviews 6K+ · 5.0★ (7) wp.org #12 wp.org ranks it 12 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.