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wp.org search vs our merit ranking: “date labels”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “date labels”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Nepali Date Utilities shows at wp.org #7 but places #22 on merit, a gap of 15 places. Its 1K+ installs carry it up the search order; its 4.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SEOPress – AI SEO Plugin & On-site SEO places #12 on merit, 4.8★ from 1268 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ · 5.0★ (64) wp.org #1 2 WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels 50K+ · 4.9★ (285) wp.org #3 1 too low 3 Product Labels For Woocommerce (Sale Badges) 10K+ · 4.6★ (54) wp.org #2 1 too high 4 Advanced Product Labels for WooCommerce 10K+ · 4.8★ (252) wp.org #4 5 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #8 3 too low 6 White Label CMS 200K+ · 4.7★ (114) wp.org #5 1 too high 7 WooCommerce 7M+ · 4.5★ (4833) wp.org #9 2 too low 8 Order Delivery Date for WooCommerce 10K+ · 4.3★ (61) wp.org #6 2 too high 9 Delivery & Pickup Date Time for WooCommerce 5K+ · 4.9★ (282) wp.org #11 2 too low 10 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #10 11 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #19 8 too low 12 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #24 12 too low 13 Under Construction 600K+ · 4.8★ (1285) wp.org #22 9 too low 14 Free Shipping Label and Progress Bar for WooCommerce 5K+ · 5.0★ (43) wp.org #13 1 too high 15 PI Delivery & Pickup Date Time for WooCommerce 400+ · 4.8★ (90) wp.org #17 2 too low 16 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #18 2 too low 17 Branda – White Label & Branding, Free Login Page Customizer 10K+ · 4.5★ (30) wp.org #15 2 too high 18 Product Badge, Label, Countdown Timer for WooCommerce – Sale Booster 5K+ · 4.8★ (30) wp.org #16 2 too high 19 Barcode Generator: Print Product Labels & Order Barcode Label (A4, Thermal/Roll, Letter) 900+ · 4.5★ (74) wp.org #21 2 too low 20 Availability Datepicker – Booking Calendar for Contact Form 7 – Input WP 10K+ · 4.1★ (42) wp.org #20 21 Product Delivery Date for WooCommerce – Lite 1K+ · 4.1★ (13) wp.org #12 9 too high 22 Nepali Date Utilities 1K+ · 4.7★ (3) wp.org #7 15 too high 23 EU Consumer Rights for WooCommerce – Guarantee Notice, GARAN Label, Withdrawal Button, Right to Repair, Omnibus Price & GPSR 200+ · 5.0★ (5) wp.org #14 9 too high 24 Estimated Delivery Date Per Product For WooCommerce 100+ · 4.0★ (4) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.