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wp.org search vs our merit ranking: “dynamics crm gravity forms integration”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dynamics crm gravity forms integration”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Forms Bridge – Infinite integrations shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AutomatorWP – No-Code Workflow Automation, Integration & Webhooks Plugin, now with AI places #12 on merit, 4.8★ from 202 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #1 2 Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152) wp.org #3 wp.org ranks it 1 place below merit 3 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1,388) wp.org #6 wp.org ranks it 3 places below merit 4 WP Gravity Forms Dynamics CRM 300+ · 4.9★ (20) wp.org #2 wp.org ranks it 2 places above merit 5 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #5 6 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #4 wp.org ranks it 2 places above merit 7 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #9 wp.org ranks it 2 places below merit 8 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #8 ↓1 9 Form Vibes – Save Contact Form 7 & Elementor Form Entries to Database 10K+ · 4.9★ (133) wp.org #14 ↓1 wp.org ranks it 5 places below merit 10 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (822) wp.org #16 ↑1 wp.org ranks it 6 places below merit 11 Lead Form Data Collection to CRM 400+ · 4.0★ (46) wp.org #10 wp.org ranks it 1 place above merit 12 AutomatorWP – No-Code Workflow Automation, Integration & Webhooks Plugin, now with AI 6K+ · 4.8★ (202) wp.org #22 ↓1 wp.org ranks it 10 places below merit 13 ERP: Complete HR, Accounting & CRM Suite Built for WooCommerce 5K+ · 4.4★ (149) wp.org #18 ↑4 wp.org ranks it 5 places below merit 14 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #21 ↑2 wp.org ranks it 7 places below merit 15 Bit Flows: AI Agent Automation & Integrations for Forms, CRM, eCommerce, Google Sheets, and More 1K+ · 4.9★ (64) wp.org #19 ↓4 wp.org ranks it 4 places below merit 16 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #23 wp.org ranks it 7 places below merit 17 Integrate Dynamics 365 CRM 80+ · 5.0★ (6) wp.org #7 ↑1 wp.org ranks it 10 places above merit 18 SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ · 4.8★ (21) wp.org #20 wp.org ranks it 2 places below merit 19 WP-CRM System – Manage Clients and Projects 700+ · 3.9★ (15) wp.org #12 wp.org ranks it 7 places above merit 20 Integration for Zoho CRM and Zoho Bigin – Contact Form 7, WPForms, Elementor, Gravity Forms and More 100+ · 5.0★ (4) wp.org #15 ↑1 wp.org ranks it 5 places above merit 21 FormsCRM – Connect Forms to CRM directly 1K+ · 5.0★ (3) wp.org #13 ↑1 wp.org ranks it 8 places above merit 22 Contact Form to Chat Apps | Click to Chat to Order – FormyChat 3K+ · 5.0★ (6) wp.org #24 ↓4 wp.org ranks it 2 places below merit 23 Forms Bridge – Infinite integrations 100+ · 5.0★ (2) wp.org #11 wp.org ranks it 12 places above merit 24 UTM Tracker for Gravity Forms 100+ · 5.0★ (1) wp.org #17 ↑1 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.