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wp.org search vs our merit ranking: “fix google analytics”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “fix google analytics”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Beehive Analytics – Google Analytics Dashboard shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 20K+ installs carry it up the search order; its 4.5★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #9 on merit, 4.8★ from 27821 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1012) wp.org #1 2 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #2 3 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #3 4 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #4 5 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #5 6 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #9 3 too low 7 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #6 1 too high 8 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #8 9 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #18 9 too low 10 Koko Analytics – Privacy-Friendly WordPress Analytics 70K+ · 5.0★ (245) wp.org #14 4 too low 11 XML Sitemap Generator for Google 1M+ · 4.8★ (2233) wp.org #16 5 too low 12 Lara's Google Analytics (GA4) 8K+ · 4.7★ (122) wp.org #12 13 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #19 6 too low 14 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #20 6 too low 15 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #23 8 too low 16 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #21 5 too low 17 Google for WooCommerce 800K+ · 2.7★ (268) wp.org #7 10 too high 18 ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ · 2.5★ (1546) wp.org #13 5 too high 19 Google Analytics for WooCommerce 100K+ · 2.8★ (119) wp.org #10 9 too high 20 Analytics Insights – Google Analytics Dashboard for WordPress 10K+ · 4.6★ (34) wp.org #17 3 too high 21 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #22 1 too low 22 WEBKINDER Integration for Google Analytics and Google Tag Manager 10K+ · 4.8★ (20) wp.org #15 7 too high 23 Beehive Analytics – Google Analytics Dashboard 20K+ · 4.5★ (13) wp.org #11 12 too high 24 ShareThis Dashboard for Google Analytics 80K+ · 3.6★ (138) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.