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wp.org search vs our merit ranking: “get credit”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “get credit”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Store credit / Gift cards for woocommerce shows at wp.org #12 but places #22 on merit, a gap of 10 places. Its 100+ installs carry it up the search order; its 4.1★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PDF Invoices & Packing Slips for WooCommerce places #11 on merit, 5.0★ from 1866 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4833) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #2 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #5 ↓1 2 too low 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #7 3 too low 5 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #3 ↑5 2 too high 6 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #6 ↓1 7 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #8 ↓2 1 too low 8 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #10 ↓1 2 too low 9 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #11 ↑1 2 too low 10 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #4 ↓1 6 too high 11 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1866) wp.org #15 ↓5 4 too low 12 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #9 ↑5 3 too high 13 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #16 ↓5 3 too low 14 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #19 5 too low 15 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #20 ↓2 5 too low 16 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #23 ↓2 7 too low 17 Polylang 900K+ · 4.7★ (3004) wp.org #24 7 too low 18 Image Source Control Lite – Show Image Credits and Captions 3K+ · 4.6★ (42) wp.org #13 ↑2 5 too high 19 Stripe Payment Forms by WP Simple Pay – Accept Credit Card Payments + Subscriptions with Stripe 8K+ · 4.4★ (117) wp.org #17 2 too high 20 Multibanco, MB WAY, Credit card, Apple Pay, Google Pay, Payshop, and PIX (ifthenpay) for WooCommerce 8K+ · 5.0★ (21) wp.org #14 ↑6 6 too high 21 WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (178) wp.org #18 ↑4 3 too high 22 Store credit / Gift cards for woocommerce 100+ · 4.1★ (10) wp.org #12 ↑1 10 too high 23 Stripe Payment Forms by WP Full Pay – Accept Credit Card Payments, Donations & Subscriptions 8K+ · 4.2★ (26) wp.org #22 ↑1 1 too high 24 Google for WooCommerce 800K+ · 2.7★ (268) wp.org #21 ↓5 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.