wp.org search vs our merit ranking: “keap api”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “keap api”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Keap Official Opt-in Forms shows at wp.org #4 but places #18 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 1.9★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #9 on merit, 4.8★ from 14387 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

FormLift for Keap (Legacy) Web Forms 300+ · 4.6★ (12) thin reviews wp.org #1 2

SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #6 4 too low 3

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #7 ↓2 4 too low 4

MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #10 ↑1 6 too low 5

Uncanny Automator – AI + Automation for WordPress | AI Agent, AI Page Builder, Free AI Usage Included 40K+ · 4.9★ (157) wp.org #9 ↓2 4 too low 6

Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #8 2 too low 7 G Gravity Forms Keap Feed 100+ · 5.0★ (5) thin reviews wp.org #2 5 too high 8

Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #14 6 too low 9

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #18 9 too low 10

Integration for Keap/infusionsoft and Contact Form 7, WPForms, Elementor, Formidable, Ninja Forms 200+ · 5.0★ (6) thin reviews wp.org #3 7 too high 11

Groundhogg — CRM, Newsletters, and Marketing Automation 2K+ · 4.8★ (150) wp.org #13 ↓4 2 too low 12

Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #12 13

Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #19 6 too low 14

FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25) wp.org #11 ↓1 3 too high 15

WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #17 ↓1 2 too low 16

Thrive Automator 10K+ · 5.0★ (5) thin reviews wp.org #5 ↑10 11 too high 17

Quill Forms | Conversational Multi Step Forms, Surveys & quizzes 3K+ · 4.8★ (44) wp.org #15 ↓1 2 too high 18

Keap Official Opt-in Forms 1K+ · 1.9★ (14) thin reviewslow rating, top placementstale but ranked wp.org #4 14 too high 19

FuseDesk 40+ · 5.0★ (2) thin reviews wp.org #16 ↓3 3 too high 20

Send Data from any wp form to Google Sheets, Mailchimp, Notion, Slack & More – EasyLink Automations 10+ · 0.0★ (0) thin reviews wp.org #20 21

MyVitalAssistant — · 0.0★ (0) thin reviews wp.org #21 22

Availo — · 0.0★ (0) thin reviews wp.org #22 23

Dash Dolphin SMS Alerts for Forms — · 0.0★ (0) thin reviews wp.org #23 24

Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More 10+ · 0.0★ (0) thin reviews wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.