wp.org search vs our merit ranking: “more”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “more”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Read More WP shows at wp.org #9 but places #23 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #11 on merit, 4.8★ from 27821 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2

Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #2 3

WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #3 ↑11 4

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #4 ↓1 5

Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #5 ↓1 6

Ajax Load More – Infinite Scroll, Load More, & Lazy Load 30K+ · 4.8★ (287) wp.org #6 ↓1 7

Load More Products for WooCommerce 10K+ · 4.9★ (275) wp.org #8 ↓1 1 too low 8

Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #13 ↓5 5 too low 9

Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1597) wp.org #14 ↓4 5 too low 10

Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #21 10 too low 12

UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8708) wp.org #19 ↑4 7 too low 13

hCaptcha for WP 70K+ · 4.6★ (88) wp.org #11 ↓2 2 too high 14

Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #16 ↑1 2 too low 15

iubenda | All-in-one Compliance for GDPR / CCPA Cookie Consent + more 200K+ · 4.7★ (397) wp.org #17 ↑2 2 too low 16

Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (317) wp.org #22 6 too low 17

Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #18 1 too low 18

All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #24 6 too low 19

Featured Images in RSS for Mailchimp & More 20K+ · 4.3★ (113) wp.org #23 ↑1 4 too low 20

More Sorting Options for WooCommerce 2K+ · 4.3★ (11) thin reviews wp.org #12 ↑1 8 too high 21

Query Loop Load More 900+ · 5.0★ (3) thin reviews wp.org #10 ↑5 12 too high 23

PRyC WP: TinyMCE more buttons 1K+ · 5.0★ (2) thin reviews wp.org #20 ↑2 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.