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wp.org search vs our merit ranking: “offer in popup window”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “offer in popup window”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Exit Popup shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 4.1★ average from 24 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons places #10 on merit, 5.0★ from 775 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #1 2 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #3 wp.org ranks it 1 place below merit 3 Popups for Divi 100K+ · 4.8★ (442) wp.org #5 wp.org ranks it 2 places below merit 4 Modal Window – create popup modal window 10K+ · 3.8★ (36) wp.org #2 wp.org ranks it 2 places above merit 5 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #10 wp.org ranks it 5 places below merit 6 Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ · 4.5★ (144) wp.org #6 7 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #9 wp.org ranks it 2 places below merit 8 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #11 wp.org ranks it 3 places below merit 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #16 wp.org ranks it 7 places below merit 10 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #20 wp.org ranks it 10 places below merit 11 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #4 wp.org ranks it 7 places above merit 12 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #17 wp.org ranks it 5 places below merit 13 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #13 14 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #23 wp.org ranks it 9 places below merit 15 Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. 2K+ · 4.7★ (116) wp.org #14 wp.org ranks it 1 place above merit 16 Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ · 5.0★ (41) wp.org #12 wp.org ranks it 4 places above merit 17 Popup Box – Easily Create WordPress Popups 6K+ · 5.0★ (11) wp.org #7 wp.org ranks it 10 places above merit 18 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #18 19 Firelight Lightbox 200K+ · 4.8★ (361) wp.org #24 wp.org ranks it 5 places below merit 20 Exit Popup 1K+ · 4.1★ (24) wp.org #8 wp.org ranks it 12 places above merit 21 Search in Place 3K+ · 4.9★ (64) wp.org #22 wp.org ranks it 1 place below merit 22 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #19 wp.org ranks it 3 places above merit 23 WPBean Form Popup for WPForms and Contact Form 7 – Create Popup Forms Easily 600+ · 4.2★ (5) wp.org #15 wp.org ranks it 8 places above merit 24 ConvertForce: Popup, Notification Bar & Slide-in Builder 100+ · 4.7★ (3) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.