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wp.org search vs our merit ranking: “paypal digital”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “paypal digital”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

PayPal Brasil para WooCommerce shows at wp.org #6 but places #20 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 3.8★ average from 12 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More places #10 on merit, 4.9★ from 973 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Payment Plugins for PayPal WooCommerce 80K+ · 4.8★ (127) wp.org #2 ↑1 1 too low 2 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #1 1 too high 3 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #3 ↓1 4 WooCommerce 7M+ · 4.5★ (4833) wp.org #5 1 too low 5 Payment Gateway for PayPal on WooCommerce 10K+ · 4.4★ (73) wp.org #4 1 too high 6 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #7 ↑1 1 too low 7 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #11 ↓1 4 too low 8 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #8 ↓1 9 SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments 80K+ · 4.8★ (289) wp.org #14 ↓2 5 too low 10 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #22 ↓3 12 too low 11 Redirection for Contact Form 7 200K+ · 4.7★ (275) wp.org #18 ↑4 7 too low 12 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #24 12 too low 13 Download Manager 100K+ · 4.1★ (1006) wp.org #20 ↓4 7 too low 14 Event Tickets and Registration 90K+ · 3.5★ (236) wp.org #12 ↑1 2 too high 15 CP Contact Form with PayPal 800+ · 3.8★ (65) wp.org #9 6 too high 16 Knit Pay – Cashfree, Instamojo, Razorpay, PayPal and more 2K+ · 4.9★ (100) wp.org #17 ↑1 1 too low 17 Affiliate Program Suite — SliceWP Affiliates 10K+ · 4.9★ (111) wp.org #19 ↑1 2 too low 18 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #21 3 too low 19 WP Express Checkout (Fast Payments via PayPal & Stripe) 1K+ · 4.9★ (32) wp.org #13 ↑1 6 too high 20 PayPal Brasil para WooCommerce 1K+ · 3.8★ (12) wp.org #6 14 too high 21 FluentCart – Online Store Builder & eCommerce Checkout 9K+ · 4.5★ (47) wp.org #15 6 too high 22 Recapture for Easy Digital Downloads 500+ · 5.0★ (11) wp.org #23 ↑1 1 too low 23 FunnelKit Payment Gateway with PayPal for WooCommerce 200+ · 5.0★ (2) wp.org #10 ↑1 13 too high 24 Premium Packages – Sell Digital Products Securely 2K+ · 3.8★ (4) wp.org #16 ↑1 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.