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wp.org search vs our merit ranking: “popup confirmation”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “popup confirmation”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Message Popup For Contact Form 7 shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 1K+ installs carry it up the search order; its 4.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #11 on merit, 4.8★ from 14388 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #1 2 Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ · 4.5★ (144) wp.org #2 3 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #4 1 too low 4 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #3 ↓1 1 too high 5 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #5 ↓2 6 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #7 ↓1 1 too low 7 WP Popups – WordPress Popup builder 30K+ · 4.9★ (112) wp.org #6 ↓1 1 too high 8 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #10 ↓1 2 too low 9 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #9 ↓1 10 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #14 ↓1 4 too low 11 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #20 9 too low 12 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #19 ↓1 7 too low 13 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #11 ↑1 2 too high 14 Redirection for Contact Form 7 200K+ · 4.7★ (275) wp.org #23 9 too low 15 HashBar – Announcement, Notification Bar & Popup Campaign 9K+ · 4.2★ (38) wp.org #15 ↓1 16 Product Enquiry for WooCommerce 3K+ · 4.5★ (29) wp.org #16 ↓1 17 Cozy Blocks – Website Builder & Business Growth Toolkit | Popups, Lead Forms & Inbox 6K+ · 4.6★ (21) wp.org #18 1 too low 18 Message Popup For Contact Form 7 1K+ · 4.3★ (3) wp.org #8 ↓1 10 too high 19 CPS | Age Verification 800+ · 4.4★ (7) wp.org #13 ↓1 6 too high 20 Email Subscription Popup — Newsletter & GDPR Consent 1K+ · 3.8★ (11) wp.org #17 ↓1 3 too high 21 Leaving Notice Popup For External Links – nofollow, noopener & New Tab 200+ · 5.0★ (3) wp.org #12 ↓3 9 too high 22 Pdf Embed 10K+ · 5.0★ (6) wp.org #24 2 too low 23 Popup Like box – Page Plugin 100+ · 5.0★ (4) wp.org #21 ↓2 2 too high 24 OptinCraft – Drag & Drop Optins & Popup Builder for WordPress 200+ · 5.0★ (3) wp.org #22 ↓1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.