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wp.org search vs our merit ranking: “popup widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “popup widget”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers shows at wp.org #5 but places #15 on merit, a gap of 10 places. Its 70K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #11 on merit, 4.8★ from 3223 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #1 2 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #2 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #3 ↑2 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #4 ↓1 5 Rich Showcase for Google Reviews 100K+ · 4.9★ (1625) wp.org #7 ↑3 2 too low 6 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #6 7 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #9 ↓2 2 too low 8 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #8 ↑5 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 ↓3 2 too low 10 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #13 ↓2 3 too low 11 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #19 ↑3 8 too low 12 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #15 ↑3 3 too low 13 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #17 ↓1 4 too low 14 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #12 ↓3 2 too high 15 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #5 ↓1 10 too high 16 Widgets for Social Photo Feed 10K+ · 4.7★ (28) wp.org #10 ↑2 6 too high 17 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #18 ↑5 1 too low 18 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #22 ↓5 4 too low 19 WPZOOM Social Feed Widget & Block 50K+ · 4.3★ (51) wp.org #14 5 too high 20 WPB Popup for Contact Form 7 – Showing Contact Form 7 Popup on Button Click 5K+ · 4.6★ (16) wp.org #16 ↓1 4 too high 21 Ultimate Floating Widgets – Make popup sidebars 3K+ · 4.9★ (14) wp.org #21 22 Modal Popup Box — Popup Maker & Popup Builder 2K+ · 3.5★ (10) wp.org #20 ↓1 2 too high 23 Advanced Age Verification Popup 700+ · 5.0★ (3) wp.org #23 ↑1 24 Video Popup – Youtube, Vimeo, Gutenberg, Shortcode, Elementor 1K+ · 5.0★ (3) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.