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wp.org search vs our merit ranking: “replace logo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “replace logo”, we agree with wp.org on the top plugin, and our order differs from theirs on 17 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

neo Replace – Simple replacement using drag & drop shows at wp.org #10 but places #22 on merit, a gap of 12 places. Its 80+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Polylang places #8 on merit, 4.7★ from 3003 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Logo Slider – Logo Showcase, Logo Carousel, Logo Gallery and Client Logo Presentation 30K+ · 4.7★ (252) wp.org #1 2 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #5 3 too low 3 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #8 ↑2 5 too low 4 SMNTCS Custom Logo Link 2K+ · 5.0★ (12) wp.org #3 ↑1 1 too high 5 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865) wp.org #12 ↑1 7 too low 6 Logo or Image Replace by mycore.global 300+ · 4.7★ (3) wp.org #2 ↑1 4 too high 7 Custom Site Logo 1K+ · 4.7★ (9) wp.org #4 ↑2 3 too high 8 Polylang 900K+ · 4.7★ (3003) wp.org #20 12 too low 9 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #21 12 too low 10 Sticky Header Effects for Elementor 300K+ · 4.5★ (69) wp.org #15 5 too low 11 Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (53) wp.org #17 ↑1 6 too low 12 Change WordPress Admin Logo 400+ · 5.0★ (8) wp.org #7 ↑1 5 too high 13 WP Data Access – App Builder for Tables, Forms, Dashboards, Charts & Maps 10K+ · 4.9★ (88) wp.org #23 10 too low 14 Logos Reftagger 10K+ · 4.8★ (15) wp.org #11 ↑1 3 too high 15 Logo Showcase – Logo Slider, Carousel & Sponsors Gallery 900+ · 4.2★ (10) wp.org #6 ↑1 9 too high 16 Options for Twenty Twenty-One 6K+ · 4.9★ (64) wp.org #24 ↓1 8 too low 17 Branda – White Label & Branding, Free Login Page Customizer 10K+ · 4.5★ (30) wp.org #19 ↓3 2 too low 18 White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ · 5.0★ (21) wp.org #22 4 too low 19 Custom Login Logo – Easily Add a Logo to Your WordPress Login Page 2K+ · 4.3★ (12) wp.org #14 5 too high 20 Logo Slider – Infinite Carousel & Marquee Block 300+ · 5.0★ (2) wp.org #9 11 too high 21 Responsive Logo Slideshow 60+ · 2.9★ (7) wp.org #16 ↑1 5 too high 22 neo Replace – Simple replacement using drag & drop 80+ · 5.0★ (1) wp.org #10 ↑1 12 too high 23 Custom Login Logo 700+ · 0.0★ (0) wp.org #18 ↑2 5 too high 24 Ultimate Logo Slider & Carousel – Logo Showcase & Gallery 80+ · 3.0★ (2) wp.org #13 ↑6 11 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.