Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “save for later like amazon”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “save for later like amazon”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Doozly Affiliate Box for Amazon shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #9 on merit, 5.0★ from 1,028 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #2 3 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #4 ↑1 wp.org ranks it 1 place below merit 4 Advanced Media Offloader – Offload Media to Amazon S3, Cloudflare R2, DigitalOcean Spaces & More 8K+ · 4.7★ (48) wp.org #3 wp.org ranks it 1 place above merit 5 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #7 ↑1 wp.org ranks it 2 places below merit 6 FunnelKit Payment Gateway for Stripe WooCommerce 20K+ · 4.9★ (53) wp.org #5 ↑2 wp.org ranks it 1 place above merit 7 YITH WooCommerce Wishlist 400K+ · 3.9★ (262) wp.org #6 wp.org ranks it 1 place above merit 8 Product Gallery Slider, Additional Variation Images, Product Video, Product Image Zoom and Lightbox for WooCommerce – Reno Product Gallery (formerly WooGallery) 20K+ · 4.9★ (162) wp.org #9 ↑2 wp.org ranks it 1 place below merit 9 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1,028) wp.org #15 ↓2 wp.org ranks it 6 places below merit 10 HTML5 Video Player – embed fast, responsive videos with ease 20K+ · 4.6★ (195) wp.org #12 wp.org ranks it 2 places below merit 11 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #11 ↑7 12 WP Offload SES Lite 10K+ · 4.3★ (36) wp.org #8 ↑2 wp.org ranks it 4 places above merit 13 HTML5 Audio Player – The Ultimate No-Code Podcast, MP3 & Audio Player 10K+ · 4.6★ (169) wp.org #16 ↓1 wp.org ranks it 3 places below merit 14 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #22 ↓3 wp.org ranks it 8 places below merit 15 TermsFeed AutoTerms: Privacy Policy Generator, Cookie Consent, GDPR, CCPA, Terms & Conditions, Disclaimers, Cookies Policy, EULA 70K+ · 4.7★ (246) wp.org #19 ↑1 wp.org ranks it 4 places below merit 16 ManageWP Worker 1M+ · 4.6★ (680) wp.org #17 wp.org ranks it 1 place below merit 17 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #24 ↓2 wp.org ranks it 7 places below merit 18 Podlove Podcast Publisher 3K+ · 4.3★ (45) wp.org #21 wp.org ranks it 3 places below merit 19 Media Cloud Sync 1K+ · 4.9★ (13) wp.org #18 wp.org ranks it 1 place above merit 20 Lasso Lite – Affiliate Link Manager, URL Shortener & Link Tracking 4K+ · 3.1★ (47) wp.org #14 ↑2 wp.org ranks it 6 places above merit 21 3D Viewer – Turn Product Pages into Interactive 3D Experiences 9K+ · 4.7★ (24) wp.org #23 ↓2 wp.org ranks it 2 places below merit 22 Japanized for WooCommerce 10K+ · 3.3★ (21) wp.org #13 ↑1 wp.org ranks it 9 places above merit 23 Dropshipping XML Import for WooCommerce 700+ · 4.3★ (11) wp.org #20 ↑3 wp.org ranks it 3 places above merit 24 Doozly Affiliate Box for Amazon 10+ · 5.0★ (1) wp.org #10 ↓1 wp.org ranks it 14 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.