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wp.org search vs our merit ranking: “self help”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “self help”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Push Notifications for WP – Self Hosted Web Push Notifications shows at wp.org #8 but places #24 on merit, a gap of 16 places. Its 6K+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #12 on merit, 4.8★ from 1539 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #1 ↑1 2 WooCommerce 7M+ · 4.5★ (4833) wp.org #2 ↓1 3 MainWP Dashboard: Self-hosted WordPress Management for Agencies 20K+ · 4.9★ (2354) wp.org #4 1 too low 4 BuddyPress 90K+ · 4.1★ (375) wp.org #3 1 too high 5 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (137) wp.org #5 6 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #7 ↓1 1 too low 7 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #9 2 too low 8 Boei – AI Chatbot, Live Chat & 50+ Channels 900+ · 5.0★ (30) wp.org #6 ↑1 2 too high 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #13 ↓3 4 too low 10 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #10 ↑2 11 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (996) wp.org #19 ↓1 8 too low 12 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #23 ↓4 11 too low 13 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #21 8 too low 14 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #18 ↑2 4 too low 15 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #20 ↑2 5 too low 16 Live Chat by Formilla – Real-time Chat & Chatbots Plugin 2K+ · 4.8★ (116) wp.org #16 ↑1 17 EWWW Image Optimizer 1M+ · 4.8★ (1844) wp.org #22 ↓1 5 too low 18 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #17 ↓3 1 too high 19 MainWP Child – Securely Connects to the MainWP Dashboard to Manage Multiple Sites 700K+ · 5.0★ (71) wp.org #15 ↑1 4 too high 20 JS Help Desk – AI-Powered Support & Ticketing System 7K+ · 3.7★ (74) wp.org #14 ↓3 6 too high 21 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #24 3 too low 22 Rapls AI Chatbot – Self-Hosted RAG & MCP Server 90+ · 4.9★ (10) wp.org #12 ↑1 10 too high 23 Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights 2K+ · 5.0★ (6) wp.org #11 ↑4 12 too high 24 Push Notifications for WP – Self Hosted Web Push Notifications 6K+ · 4.2★ (5) wp.org #8 16 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.