wp.org search vs our merit ranking: “slack webhook”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “slack webhook”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Vanilla Bean Slack Hooker shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 20+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
File Manager places #9 on merit, 4.6★ from 1492 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.
CF7 to Webhook 30K+ · 5.0★ (53)
wp.org #1 2 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #3 1 too low 3 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #4 1 too low 4 
WooCommerce 7M+ · 4.5★ (4833) throws errorsnot PHP-currentheavy footprint
wp.org #2 2 too high 5 
Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160)
wp.org #5 6 
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #7 1 too low 7 
Ultra Addons for Contact Form 7 60K+ · 4.8★ (107)
wp.org #6 1 too high 8 
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528)
wp.org #8 9 File Manager 1M+ · 4.6★ (1492)
wp.org #14 ↑2 5 too low 10 
Notification – Custom Notifications and Alerts for WordPress 10K+ · 4.6★ (124)
wp.org #12 2 too low 11 
ShopMagic – email automation for WordPress 10K+ · 4.6★ (78)
wp.org #11 ↓2 12 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #16 ↓2 4 too low 13 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807)
wp.org #18 ↓5 5 too low 14 
Site Reviews 60K+ · 4.9★ (376)
wp.org #22 ↓3 8 too low 15 
Redirection for Contact Form 7 200K+ · 4.7★ (275) throws errorsnot PHP-current
wp.org #15 ↑3 16 
Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) throws errorsnot PHP-current
wp.org #13 ↑9 3 too high 17 
MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) throws errorsnot PHP-current
wp.org #20 ↑1 3 too low 18 
Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) throws errorsnot PHP-current
wp.org #21 ↓4 3 too low 19 
Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More 1K+ · 5.0★ (4) thin reviews
wp.org #9 ↑1 10 too high 20 
All In One Login 60K+ · 3.6★ (35)
wp.org #23 3 too low 21 
LukasApps CAPTCHA tools for Contact Form 7 100K+ · 4.1★ (48) throws errorsnot PHP-current
wp.org #19 ↑1 2 too high 22 
Atlant Security 700+ · 5.0★ (8) thin reviews
wp.org #17 ↓2 5 too high 23 
FormsCRM – Connect Forms to CRM directly 1K+ · 5.0★ (3) thin reviews
wp.org #24 ↓1 1 too low 24 Vanilla Bean Slack Hooker 20+ · 5.0★ (1) thin reviews
wp.org #10 ↑1 14 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.