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wp.org search vs our merit ranking: “specific email register”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “specific email register”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

JAY Login & Register shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Simple Membership places #10 on merit, 4.6★ from 476 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #1 2 Pie Register – User Registration, Profiles & Content Restriction 1K+ · 4.2★ (222) wp.org #2 3 Contact Form Email 8K+ · 4.3★ (102) wp.org #3 4 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #5 1 too low 5 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #4 1 too high 6 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #9 3 too low 7 Kit (formerly ConvertKit) – Email Subscribers, Email Newsletter, Email Marketing, Landing Pages and Membership 40K+ · 4.8★ (90) wp.org #6 1 too high 8 Loginizer 1M+ · 4.8★ (1033) wp.org #17 9 too low 9 EmailKit – Email Customizer for WooCommerce & WP 70K+ · 4.7★ (15) wp.org #7 2 too high 10 Simple Membership 40K+ · 4.6★ (476) wp.org #20 10 too low 11 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #14 3 too low 12 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #16 4 too low 13 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #23 10 too low 14 Email OTP Authenticator – Login, Register & 2FA 100+ · 5.0★ (12) wp.org #8 6 too high 15 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #12 3 too high 16 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #11 5 too high 17 Customer Email Verification for WooCommerce 8K+ · 4.8★ (47) wp.org #22 5 too low 18 R Restrict Usernames Emails Characters 1K+ · 4.5★ (25) wp.org #19 1 too low 19 CM E-Mail Blacklist – Simple email filtering for safer registration 700+ · 4.5★ (8) wp.org #13 6 too high 20 Email Subscription Popup — Newsletter & GDPR Consent 1K+ · 3.8★ (11) wp.org #15 5 too high 21 JAY Login & Register 100+ · 5.0★ (3) wp.org #10 11 too high 22 Mass Email To Users 800+ · 3.1★ (8) wp.org #18 4 too high 23 Registration Email Blocker 100+ · 5.0★ (1) wp.org #21 2 too high 24 Advanced Email Domain Restriction 100+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.