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wp.org search vs our merit ranking: “subscriber database”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “subscriber database”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Extensions For CF7 (Contact form 7 Database, Conditional Fields and Redirection) shows at wp.org #10 but places #19 on merit, a gap of 9 places. Its 5K+ installs carry it up the search order; its 4.9★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #1 ↑1 2 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #2 ↑1 3 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #3 ↑1 4 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #6 ↑1 2 too low 5 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #4 ↑2 1 too high 6 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #5 1 too high 7 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #8 ↑2 1 too low 8 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #7 ↑1 1 too high 9 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #9 10 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #11 ↑1 1 too low 11 Import and export users and customers 70K+ · 4.7★ (259) wp.org #12 ↑1 1 too low 12 CMP – Coming Soon & Maintenance Plugin by NiteoThemes 200K+ · 4.7★ (326) wp.org #14 ↑1 2 too low 13 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #20 ↑1 7 too low 14 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #16 ↑1 2 too low 15 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #18 ↑1 3 too low 16 Password Protected 300K+ · 4.4★ (142) wp.org #17 ↑1 1 too low 17 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #19 ↑1 2 too low 18 Subscribe Forms – Beautiful Email Forms, Embedded Newsletter Forms & MailChimp Form 2K+ · 4.7★ (60) wp.org #23 5 too low 19 Extensions For CF7 (Contact form 7 Database, Conditional Fields and Redirection) 5K+ · 4.9★ (8) wp.org #10 ↑1 9 too high 20 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #24 4 too low 21 Icegram Collect – Easy Contact Form, Subscription Form & Lead Collection Plugin for WordPress 2K+ · 4.7★ (30) wp.org #22 ↑2 1 too low 22 Page Visits Counter – Lite 5K+ · 4.0★ (7) wp.org #13 ↑1 9 too high 23 Mailster WordPress Newsletter Plugin 7K+ · 3.5★ (8) wp.org #15 ↑1 8 too high 24 AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot 2K+ · 5.0★ (1) wp.org #21 ↑1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.