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wp.org search vs our merit ranking: “tags plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “tags plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Plugin Check (PCP) shows at wp.org #15 but places #21 on merit, a gap of 6 places. Its 10K+ installs carry it up the search order; its 4.5★ average from 36 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #2 3 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #3 4 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #4 5 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #5 6 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #7 ↑1 1 too low 7 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #8 ↓1 1 too low 8 PublishPress Taxonomies – Tag, Category, and Taxonomy Manager – Autotagger Automatically Add Terms 40K+ · 4.6★ (195) wp.org #6 2 too high 9 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #11 ↑1 2 too low 10 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #9 ↑1 1 too high 11 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #13 ↓1 2 too low 12 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #14 2 too low 13 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #10 ↓1 3 too high 14 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #17 ↑1 3 too low 15 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #12 3 too high 16 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #23 7 too low 17 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #19 ↑2 2 too low 18 Plugin Notes Plus 9K+ · 5.0★ (62) wp.org #16 ↑1 2 too high 19 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #18 ↓3 1 too high 20 Meta Tag Manager 70K+ · 4.8★ (84) wp.org #21 ↓1 1 too low 21 Plugin Check (PCP) 10K+ · 4.5★ (36) wp.org #15 ↑1 6 too high 22 Plugin Load Filter 7K+ · 4.8★ (52) wp.org #22 23 Pages with category and tag 50K+ · 4.8★ (28) wp.org #24 ↓1 1 too low 24 Dynamic Tags for Elementor 700+ · 5.0★ (3) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.