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wp.org search vs our merit ranking: “timer campaign”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “timer campaign”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EZ Countdown Timer shows at wp.org #6 but places #24 on merit, a gap of 18 places. Its 300+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) places #7 on merit, 4.9★ from 1199 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Countix Sales Countdown Timer 5K+ · 4.4★ (26) wp.org #1 2 HurryTimer – An Scarcity and Urgency Countdown Timer for WordPress & WooCommerce 20K+ · 4.8★ (170) wp.org #3 1 too low 3 Finale Lite – Sales Countdown Timer & Discount for WooCommerce 3K+ · 4.7★ (151) wp.org #5 2 too low 4 WPC Product Timer for WooCommerce 2K+ · 4.8★ (24) wp.org #2 2 too high 5 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #11 6 too low 6 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #12 6 too low 7 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1199) wp.org #18 11 too low 8 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #7 1 too high 9 Depicter — Popup & Slider Builder 70K+ · 4.6★ (235) wp.org #10 1 too low 10 ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin 80K+ · 4.5★ (278) wp.org #17 7 too low 11 HashBar – Announcement, Notification Bar & Popup Campaign 9K+ · 4.2★ (38) wp.org #9 2 too high 12 Product Badge, Label, Countdown Timer for WooCommerce – Sale Booster 5K+ · 4.8★ (30) wp.org #8 4 too high 13 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #23 10 too low 14 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #22 8 too low 15 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #21 6 too low 16 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #19 3 too low 17 WinRocket Raffle and Giveaway Campaigns for WooCommerce 200+ · 5.0★ (12) wp.org #14 3 too high 18 AI Popup Builder & Popup Maker by OptiMonk 3K+ · 4.7★ (98) wp.org #20 2 too low 19 WPC Countdown Timer for WooCommerce 1K+ · 5.0★ (3) wp.org #4 15 too high 20 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #13 7 too high 21 Uji Countdown 4K+ · 3.2★ (54) wp.org #16 5 too high 22 StoreGrowth – Upsell, BOGO, Quick View, Direct Checkout & Side Cart for WooCommerce 2K+ · 5.0★ (7) wp.org #15 7 too high 23 Product Labels, Quick View, Buy Now, Pre-Orders, Frequently Bought Together & More for WooCommerce – Merchant 9K+ · 4.2★ (11) wp.org #24 1 too low 24 EZ Countdown Timer 300+ · 5.0★ (1) wp.org #6 18 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.