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wp.org search vs our merit ranking: “utm redirect”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “utm redirect”, we agree with wp.org on the top plugin, and our order differs from theirs on 17 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DevDome Redirect Manager: Link Rotator, Geo Redirect & 302 Redirect shows at wp.org #3 but places #16 on merit, a gap of 13 places. Its 300+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

If-So Dynamic Content – Elementor & All Page Builders Personalization places #9 on merit, 4.7★ from 92 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Simple 301 Redirects by BetterLinks – Easy Redirect Manager 100K+ · 3.8★ (162) wp.org #1 2 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322) wp.org #2 3 Add to Cart Redirect for WooCommerce 6K+ · 4.9★ (101) wp.org #5 2 too low 4 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #7 3 too low 5 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #11 ↑1 6 too low 6 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #10 4 too low 7 UserFeedback – Create Interactive Feedback Form, User Surveys, and Polls in Seconds 200K+ · 4.8★ (309) wp.org #16 9 too low 8 Advanced 301 and 302 Redirect 1K+ · 5.0★ (6) wp.org #4 4 too high 9 If-So Dynamic Content – Elementor & All Page Builders Personalization 7K+ · 4.7★ (92) wp.org #20 ↓3 11 too low 10 Domain Mapping System | Create Microsites with Multiple Alias Domains (multisite optional) 2K+ · 4.5★ (56) wp.org #17 ↑1 7 too low 11 LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 400+ · 5.0★ (19) wp.org #14 3 too low 12 Tracking Code Manager 90K+ · 4.1★ (58) wp.org #19 ↑1 7 too low 13 EMC – Embed Calendly Scheduling With Ease 10K+ · 4.8★ (14) wp.org #22 9 too low 14 ShortLinks Pro – Affiliate Links, Link Shortening, Click Tracking & Marketing 100+ · 5.0★ (12) wp.org #23 ↓2 9 too low 15 BaseCloud UTM Tracker 90+ · 5.0★ (2) wp.org #6 9 too high 16 DevDome Redirect Manager: Link Rotator, Geo Redirect & 302 Redirect 300+ · 5.0★ (1) wp.org #3 13 too high 17 UseStrict’s Calendly Embedder 2K+ · 5.0★ (3) wp.org #13 4 too high 18 Easy UTM Builder 400+ · 0.0★ (0) wp.org #9 9 too high 19 UTM Tracker for Gravity Forms 90+ · 5.0★ (1) wp.org #8 11 too high 20 Simple UTM Builder 40+ · 0.0★ (0) wp.org #12 ↓1 8 too high 21 Mailster Google Analytics 800+ · 5.0★ (1) wp.org #15 6 too high 22 ShareMyPost 10K+ · 0.0★ (0) wp.org #24 2 too low 23 WhatsLink Click Tracker 400+ · 5.0★ (1) wp.org #18 ↑1 5 too high 24 ClickTrail – UTM, Click ID & Ad Tracking (with Consent) 10+ · 5.0★ (1) wp.org #21 ↑2 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.