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wp.org search vs our merit ranking: “wordpress users”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress users”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WordPress Importer shows at wp.org #15 but places #22 on merit, a gap of 7 places. Its 2M+ installs carry it up the search order; its 3.1★ average from 327 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #1 2 Import and export users and customers 70K+ · 4.7★ (259) wp.org #2 ↑2 3 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #3 ↓1 4 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #4 ↓1 5 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #6 1 too low 6 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #7 1 too low 7 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1012) wp.org #5 2 too high 8 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #8 ↑2 9 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #10 ↓2 1 too low 10 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #9 1 too high 11 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #12 ↓1 1 too low 12 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #13 1 too low 13 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #16 3 too low 14 User Role Editor 700K+ · 4.5★ (288) wp.org #11 ↑1 3 too high 15 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #18 ↑2 3 too low 16 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #14 2 too high 17 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #21 4 too low 18 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #19 ↓2 1 too low 19 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #20 1 too low 20 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #22 2 too low 21 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #24 ↓5 3 too low 22 WordPress Importer 2M+ · 3.1★ (327) wp.org #15 7 too high 23 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #23 24 Users Registration Date – Sortable Users Column 3K+ · 5.0★ (6) wp.org #17 ↑1 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.