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wp.org search vs our merit ranking: “ecommerce smart survey”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ecommerce smart survey”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

aBlocks – Gutenberg Blocks, User Dashboard Builder, Popup Builder, Form Builder & Animation Builder shows at wp.org #11 but places #18 on merit, a gap of 7 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 26 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Tidio – Live Chat & AI Chatbots places #12 on merit, 4.8★ from 395 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #1 2 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #2 3 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #3 4 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #4 5 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #6 wp.org ranks it 1 place below merit 6 Quiz Maker, Poll Maker & Survey Maker by Opinion Stage 6K+ · 4.4★ (277) wp.org #5 wp.org ranks it 1 place above merit 7 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #10 wp.org ranks it 3 places below merit 8 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #9 wp.org ranks it 1 place below merit 9 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (822) wp.org #7 ↑1 wp.org ranks it 2 places above merit 10 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #13 wp.org ranks it 3 places below merit 11 Broken Link Checker 500K+ · 3.8★ (605) wp.org #8 ↓1 wp.org ranks it 3 places above merit 12 Tidio – Live Chat & AI Chatbots 70K+ · 4.8★ (395) wp.org #18 wp.org ranks it 6 places below merit 13 Bit Flows: AI Agent Automation & Integrations for Forms, CRM, eCommerce, Google Sheets, and More 1K+ · 4.9★ (64) wp.org #12 wp.org ranks it 1 place above merit 14 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #17 wp.org ranks it 3 places below merit 15 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #14 wp.org ranks it 1 place above merit 16 CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538) wp.org #24 ↓1 wp.org ranks it 8 places below merit 17 SmartCrawl SEO checker, analyzer & optimizer 10K+ · 4.8★ (171) wp.org #20 wp.org ranks it 3 places below merit 18 aBlocks – Gutenberg Blocks, User Dashboard Builder, Popup Builder, Form Builder & Animation Builder 2K+ · 5.0★ (26) wp.org #11 wp.org ranks it 7 places above merit 19 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #16 wp.org ranks it 3 places above merit 20 AI ChatBot for WooCommerce – WoowBot 1K+ · 4.8★ (19) wp.org #15 wp.org ranks it 5 places above merit 21 Bit Social – Social Media Auto Poster and Scheduler 6K+ · 4.5★ (36) wp.org #21 22 Checkout Field Editor (Checkout Manager) for WooCommerce 2K+ · 4.7★ (40) wp.org #23 ↓1 wp.org ranks it 1 place below merit 23 Poptics – Popup Builder, Email Opt-ins, Exit-Intent & WooCommerce Popups Sales 1K+ · 5.0★ (15) wp.org #22 ↓1 wp.org ranks it 1 place above merit 24 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #19 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.