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wp.org search vs our merit ranking: “export emails”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “export emails”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Export Single Post Page shows at wp.org #14 but places #22 on merit, a gap of 8 places. Its 3K+ installs carry it up the search order; its 4.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #1 2 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #2 ↑6 3 Advanced Order Export For WooCommerce 100K+ · 5.0★ (350) wp.org #4 ↓3 1 too low 4 Export All URLs 50K+ · 4.6★ (94) wp.org #3 1 too high 5 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #5 ↓3 6 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #6 ↓2 7 Import and export users and customers 70K+ · 4.7★ (259) wp.org #7 8 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #8 ↓3 9 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #10 ↑4 1 too low 10 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #11 1 too low 11 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #12 ↑1 1 too low 12 Export Media URLs 7K+ · 5.0★ (29) wp.org #9 ↓3 3 too high 13 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #19 6 too low 14 Check & Log Email – Easy Email Testing & Mail logging 90K+ · 4.8★ (292) wp.org #18 ↓6 4 too low 15 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #15 16 Kadence WooCommerce Email Designer 90K+ · 4.5★ (142) wp.org #22 ↓5 6 too low 17 WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) wp.org #13 ↓4 4 too high 18 Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce 5K+ · 4.8★ (83) wp.org #21 ↓3 3 too low 19 Email Log 80K+ · 4.2★ (43) wp.org #20 ↓5 1 too low 20 Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) wp.org #16 4 too high 21 WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) wp.org #17 ↓7 4 too high 22 Export Single Post Page 3K+ · 4.7★ (3) wp.org #14 ↑2 8 too high 23 Export Customers Data 500+ · 5.0★ (3) wp.org #24 1 too low 24 WP All Export – User Export Add-On 6K+ · 3.6★ (7) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.