wp.org search vs our merit ranking: “export xml”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “export xml”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP All Export – User Export Add-On shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 6K+ installs carry it up the search order; its 3.6★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets places #12 on merit, 4.7★ from 1966 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #1 2

Advanced Order Export For WooCommerce 100K+ · 5.0★ (350) wp.org #2 3

Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #3 4

Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #4 5

Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #5 6

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #7 1 too low 7

WP Import Export Lite 40K+ · 4.0★ (113) wp.org #6 ↑2 1 too high 8

Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) wp.org #10 ↓4 2 too low 9

Import and export users and customers 70K+ · 4.7★ (259) wp.org #11 2 too low 10

Dynamic XML Sitemaps Generator for Google 20K+ · 4.7★ (47) wp.org #8 ↑1 2 too high 11

All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #16 ↓4 5 too low 12

WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #22 ↓1 10 too low 13

WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #17 ↓1 4 too low 14

Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #20 ↓1 6 too low 15

WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews wp.org #12 ↑1 3 too high 16

Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) thin reviews wp.org #15 1 too high 17

Import WP – CSV & XML Import Export for WordPress 4K+ · 4.4★ (25) wp.org #18 ↓1 1 too low 18

XML for Google Merchant Center 3K+ · 4.7★ (15) thin reviews wp.org #19 ↓1 1 too low 19

WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) thin reviews wp.org #13 ↑1 6 too high 20

WP All Export – User Export Add-On 6K+ · 3.6★ (7) thin reviews wp.org #9 ↑1 11 too high 21

Dropshipping XML for WooCommerce 700+ · 4.3★ (11) thin reviews wp.org #21 ↓1 22

WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) thin reviews wp.org #23 ↓1 1 too low 23

Post Export Import with Media 1K+ · 4.5★ (8) thin reviews wp.org #24 ↓1 1 too low 24

Export Single Post Page 3K+ · 4.7★ (3) thin reviews wp.org #14 ↑1 10 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.