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wp.org search vs our merit ranking: “gravity forms notification attachments”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gravity forms notification attachments”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

PDF for Gravity Forms + Drag And Drop Template Builder shows at wp.org #4 but places #16 on merit, a gap of 12 places. Its 400+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More places #7 on merit, 4.9★ from 973 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #2 1 too low 2 Notification Attachments for Gravity Forms 2K+ · 5.0★ (12) wp.org #1 1 too high 3 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #3 ↑1 4 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #7 3 too low 5 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #8 ↑3 3 too low 6 GravityExport Lite for Gravity Forms 10K+ · 5.0★ (39) wp.org #5 ↑1 1 too high 7 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #11 ↓1 4 too low 8 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #10 ↓2 2 too low 9 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #9 10 Import and export users and customers 70K+ · 4.7★ (259) wp.org #13 ↑1 3 too low 11 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #14 ↓1 3 too low 12 SupportCandy – Helpdesk, Support Ticket System & AI Chatbot 10K+ · 4.9★ (289) wp.org #16 4 too low 13 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #12 1 too high 14 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #15 ↑6 1 too low 15 Paytium: Mollie payment forms & donations 2K+ · 4.5★ (64) wp.org #23 8 too low 16 PDF for Gravity Forms + Drag And Drop Template Builder 400+ · 5.0★ (2) wp.org #4 ↑1 12 too high 17 Zoho Flow – No-Code Workflow Automation 5K+ · 5.0★ (13) wp.org #19 2 too low 18 Repeater Fields for Gravity Forms 1K+ · 3.4★ (5) wp.org #6 ↓3 12 too high 19 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 8K+ · 5.0★ (10) wp.org #21 2 too low 20 Double Opt-In for Contact Form 7 – Secure, GDPR-Compliant Email Verification 1K+ · 5.0★ (9) wp.org #24 ↓2 4 too low 21 Integration for Zoho CRM and Zoho Bigin – Contact Form 7, WPForms, Elementor, Gravity Forms and More 100+ · 5.0★ (4) wp.org #20 ↓1 1 too high 22 FormsCRM – Connect Forms to CRM directly 1K+ · 5.0★ (3) wp.org #17 5 too high 23 Integrate Asana with Gravity Forms – Lite 10+ · 5.0★ (2) wp.org #22 ↓2 1 too high 24 Alpha Addons for Gravity Forms 10+ · 5.0★ (1) wp.org #18 ↓2 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.