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wp.org search vs our merit ranking: “lead filtering”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “lead filtering”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

LeadSource – UTM Tracking & Lead Source Attribution for Forms shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CartFlows – Funnel Builder & Checkout Plugin for WooCommerce places #10 on merit, 4.8★ from 517 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #1 2 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #2 3 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #4 1 too low 4 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #3 1 too high 5 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #5 6 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #6 7 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #9 ↑2 2 too low 8 Quiz and Survey Master (QSM) – Quiz Maker & Survey Maker 40K+ · 4.7★ (1282) wp.org #12 ↑1 4 too low 9 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #11 ↓1 2 too low 10 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #15 ↓3 5 too low 11 HollerBox — Fast & Effective Popups & Lead-Generation 2K+ · 4.8★ (32) wp.org #7 4 too high 12 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #8 4 too high 13 Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (259) wp.org #22 ↑1 9 too low 14 Icegram Collect – Easy Contact Form, Subscription Form & Lead Collection Plugin for WordPress 2K+ · 4.7★ (30) wp.org #10 ↓1 4 too high 15 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #19 ↑1 4 too low 16 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #18 ↓2 2 too low 17 Form Vibes – Save Contact Form 7 & Elementor Form Entries to Database 10K+ · 4.9★ (133) wp.org #21 4 too low 18 Stock Manager for WooCommerce 20K+ · 4.2★ (130) wp.org #23 ↑1 5 too low 19 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #20 ↓1 1 too low 20 Bit CRM: Sales CRM Manage Lead, Contact, Deal, Invoice, Client Portal & Collect Payment 300+ · 5.0★ (4) wp.org #14 ↑1 6 too high 21 Management App for WooCommerce – Order notifications, Order management, Lead management, Uptime Monitoring 800+ · 4.0★ (9) wp.org #17 ↑1 4 too high 22 Contact Form to Chat Apps | Click to Chat to Order – FormyChat 3K+ · 5.0★ (6) wp.org #24 ↓2 2 too low 23 LeadSource – UTM Tracking & Lead Source Attribution for Forms 100+ · 5.0★ (2) wp.org #13 ↑1 10 too high 24 Lead Generation Form – Form Builder, Contact Form, Survey & Inquiry Forms 600+ · 0.0★ (0) wp.org #16 ↑1 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.