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wp.org search vs our merit ranking: “load test”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “load test”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Load Combined Core Block Assets shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups places #7 on merit, 4.8★ from 2470 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #1 2 a3 Lazy Load 80K+ · 4.3★ (148) wp.org #2 ↑1 3 LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ · 4.2★ (139) wp.org #4 1 too low 4 Lazy Load for Videos 9K+ · 4.4★ (105) wp.org #5 1 too low 5 Yoast Test Helper 50K+ · 4.9★ (12) wp.org #3 ↓1 2 too high 6 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #9 3 too low 7 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #14 ↓1 7 too low 8 Disqus Conditional Load 3K+ · 4.5★ (64) wp.org #7 1 too high 9 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640) wp.org #13 ↑1 4 too low 10 Plugin Load Filter 7K+ · 4.8★ (52) wp.org #8 2 too high 11 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #16 ↑1 5 too low 12 Split Test For Elementor 3K+ · 4.4★ (24) wp.org #6 6 too high 13 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #20 7 too low 14 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #21 ↑1 7 too low 15 EWWW Image Optimizer 1M+ · 4.8★ (1843) wp.org #19 4 too low 16 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #22 6 too low 17 Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization 4K+ · 4.8★ (99) wp.org #15 2 too high 18 Autoptimize 800K+ · 4.7★ (1428) wp.org #23 5 too low 19 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #24 ↓3 5 too low 20 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #17 ↓5 3 too high 21 Disable Lazy Load 9K+ · 4.5★ (23) wp.org #10 ↑1 11 too high 22 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #18 4 too high 23 Load Combined Core Block Assets 1K+ · 5.0★ (6) wp.org #11 ↓1 12 too high 24 Smart LazyLoad – Lazy Load Images, Videos and Iframes 400+ · 5.0★ (5) wp.org #12 ↑4 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.