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wp.org search vs our merit ranking: “migrate users”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “migrate users”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FooGallery Migrate shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups places #10 on merit, 4.8★ from 2470 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Migrate Guru – Site Migration & Cloning 200K+ · 4.9★ (1645) wp.org #1 2 Import and export users and customers 70K+ · 4.7★ (259) wp.org #2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8708) wp.org #3 ↑2 4 Backup Migration 80K+ · 4.9★ (1338) wp.org #4 ↓1 5 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #8 3 too low 6 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #9 3 too low 7 Backuply – Backup, Restore, Migrate and Clone 600K+ · 4.5★ (135) wp.org #6 ↑1 1 too high 8 WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) wp.org #5 ↓1 3 too high 9 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #7 ↓1 2 too high 10 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #15 ↓1 5 too low 11 JetBackup – Backup, Restore & Migrate 200K+ · 4.5★ (1056) wp.org #12 ↓1 1 too low 12 User Role Editor 700K+ · 4.5★ (288) wp.org #11 ↓1 1 too high 13 WPvivid — Backup, Migration & Staging 900K+ · 4.9★ (1568) wp.org #17 ↓2 4 too low 14 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #13 ↓1 1 too high 15 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #22 ↓2 7 too low 16 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8869) wp.org #24 8 too low 17 WPFront User Role Editor 30K+ · 4.5★ (65) wp.org #16 1 too high 18 Redirection 2M+ · 4.4★ (703) wp.org #23 ↓2 5 too low 19 Migrate to WordPress.com 2K+ · 4.7★ (9) wp.org #19 ↓1 20 Migrate To Liquid Web & Nexcess 1K+ · 4.0★ (7) wp.org #14 ↓1 6 too high 21 FooGallery Migrate 1K+ · 5.0★ (2) wp.org #10 11 too high 22 WP All Export – User Export Add-On 6K+ · 3.6★ (7) wp.org #21 ↑2 1 too high 23 W2S – Migrate WooCommerce to Shopify 1K+ · 3.7★ (3) wp.org #18 ↓1 5 too high 24 Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on 5K+ · 3.0★ (2) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.