Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “ninja forms dynamics crm”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ninja forms dynamics crm”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP-CRM System – Manage Clients and Projects shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 700+ installs carry it up the search order; its 3.9★ average from 15 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. places #10 on merit, 4.8★ from 438 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #1 2 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #2 3 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (251) wp.org #3 4 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1,389) wp.org #5 wp.org ranks it 1 place below merit 5 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #7 wp.org ranks it 2 places below merit 6 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #6 ↑4 7 WP Dynamics CRM for Contact Form 7, WPForms, Elementor, Formidable and Ninja Forms 300+ · 4.9★ (19) wp.org #4 wp.org ranks it 3 places above merit 8 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #8 ↓2 9 Form Vibes – Save Contact Form 7 & Elementor Form Entries to Database 10K+ · 4.9★ (133) wp.org #11 wp.org ranks it 2 places below merit 10 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #18 ↓1 wp.org ranks it 8 places below merit 11 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #15 ↑5 wp.org ranks it 4 places below merit 12 FluentSnippets – High-Performance Code Snippets, Header & Footer Code, Custom CSS & PHP Code Manager 50K+ · 4.7★ (78) wp.org #12 ↑1 13 ERP: Complete HR, Accounting & CRM Suite Built for WooCommerce 5K+ · 4.4★ (149) wp.org #14 ↑4 wp.org ranks it 1 place below merit 14 Lead Form Data Collection to CRM 400+ · 4.0★ (46) wp.org #9 ↓1 wp.org ranks it 5 places above merit 15 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #16 ↓1 wp.org ranks it 1 place below merit 16 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #23 wp.org ranks it 7 places below merit 17 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #20 ↑3 wp.org ranks it 3 places below merit 18 Bit Flows: AI Agent Automation & Integrations for Forms, CRM, eCommerce, Google Sheets, and More 1K+ · 4.9★ (64) wp.org #19 ↓3 wp.org ranks it 1 place below merit 19 weForms – Easy Drag & Drop Contact Form Builder For WordPress 10K+ · 4.5★ (111) wp.org #22 ↓1 wp.org ranks it 3 places below merit 20 FluentBoards – Project Management, Task Management, Goal Tracking, Kanban Board, and, Team Collaboration 6K+ · 5.0★ (25) wp.org #21 ↓2 wp.org ranks it 1 place below merit 21 WP-CRM System – Manage Clients and Projects 700+ · 3.9★ (15) wp.org #10 ↓1 wp.org ranks it 11 places above merit 22 Contact Form to Chat Apps | Click to Chat to Order – FormyChat 3K+ · 5.0★ (6) wp.org #17 ↓3 wp.org ranks it 5 places above merit 23 CheckView – Form & Checkout Testing 1K+ · 5.0★ (8) wp.org #24 ↓2 wp.org ranks it 1 place below merit 24 Forms Bridge – Infinite integrations 100+ · 5.0★ (2) wp.org #13 ↓1 wp.org ranks it 11 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.