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wp.org search vs our merit ranking: “people lists”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “people lists”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Plugins List shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 700+ installs carry it up the search order; its 5.0★ average from 12 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Ads – Ad Manager & AdSense places #12 on merit, 4.9★ from 1463 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1014) wp.org #1 2 The Events Calendar 600K+ · 4.2★ (2463) wp.org #2 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #3 4 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #5 ↑2 1 too low 5 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #6 1 too low 6 MailMunch – Grow your Email List 5K+ · 4.7★ (241) wp.org #4 2 too high 7 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #7 ↑6 8 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #8 ↓2 9 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #10 1 too low 10 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #12 2 too low 11 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #14 ↓2 3 too low 12 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #17 5 too low 13 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #20 7 too low 14 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3158) wp.org #16 ↓11 2 too low 15 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #15 16 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #24 8 too low 17 WP Store Locator 40K+ · 4.8★ (312) wp.org #19 ↓3 2 too low 18 JS Archive List 3K+ · 4.8★ (45) wp.org #11 ↓2 7 too high 19 Download Monitor 80K+ · 4.5★ (525) wp.org #22 ↓7 3 too low 20 Plugins List 700+ · 5.0★ (12) wp.org #9 ↓1 11 too high 21 Contact List – Online Staff Directory & Address Book 1K+ · 4.8★ (19) wp.org #13 ↑1 8 too high 22 Responsive Team Members Showcase, Team Grid, Team Slider, and Staff List – Smart Team (formerly WP Team) 5K+ · 4.7★ (92) wp.org #23 ↓5 1 too low 23 Forms for Mailchimp by Optin Cat – Grow Your MailChimp List 2K+ · 4.4★ (77) wp.org #21 ↓2 2 too high 24 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.