Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “pop over”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “pop over”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Modal Popup with Cookie Integration shows at wp.org #14 but places #23 on merit, a gap of 9 places. Its 1K+ installs carry it up the search order; its 4.5★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Share Icons & Social Share Buttons places #12 on merit, 4.9★ from 1911 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #2 ↑1 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #3 ↓1 4 Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ · 4.2★ (519) wp.org #4 ↑13 5 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #5 ↑2 6 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #9 ↓1 3 too low 7 MC4WP: Mailchimp for WordPress 1M+ · 4.8★ (1497) wp.org #7 ↓2 8 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5333) wp.org #12 ↓6 4 too low 9 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215) wp.org #10 ↑3 1 too low 10 Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ · 4.5★ (144) wp.org #8 2 too high 11 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #11 ↓1 12 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1911) wp.org #20 ↓2 8 too low 13 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #15 ↑4 2 too low 14 POP – e-invoicing for WooCommerce: SdI, PEPPOL, KSeF (ex-WooPop) 90+ · 4.9★ (15) wp.org #6 ↓2 8 too high 15 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #13 ↓4 2 too high 16 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #21 5 too low 17 Broken Link Checker 500K+ · 3.8★ (605) wp.org #19 ↑3 2 too low 18 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #24 6 too low 19 Custom Fonts – Host Your Fonts Locally 400K+ · 4.3★ (62) wp.org #16 3 too high 20 WP Video Lightbox 30K+ · 4.3★ (67) wp.org #23 ↓2 3 too low 21 Request a Quote for WooCommerce – Get a Quote Button 6K+ · 5.0★ (25) wp.org #22 ↓2 1 too low 22 Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ · 4.8★ (17) wp.org #18 ↓4 4 too high 23 WP Modal Popup with Cookie Integration 1K+ · 4.5★ (8) wp.org #14 ↓3 9 too high 24 WP Popup 1K+ · 4.2★ (6) wp.org #17 ↓5 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.