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wp.org search vs our merit ranking: “popup cart”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “popup cart”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers shows at wp.org #7 but places #16 on merit, a gap of 9 places. Its 70K+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #6 on merit, 4.9★ from 701 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #1 ↑1 2 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2,216) wp.org #3 ↑2 wp.org ranks it 1 place below merit 3 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #4 wp.org ranks it 1 place below merit 4 Side Cart Woocommerce | Woocommerce Cart 70K+ · 4.9★ (453) wp.org #5 ↓2 wp.org ranks it 1 place below merit 5 Modern Cart – WooCommerce Side Cart & Popup Cart 60K+ · 4.9★ (16) wp.org #2 ↓1 wp.org ranks it 3 places above merit 6 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #10 ↑1 wp.org ranks it 4 places below merit 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #9 ↓1 wp.org ranks it 2 places below merit 8 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #8 ↑4 9 Cart Popup for WooCommerce 9K+ · 4.4★ (70) wp.org #6 wp.org ranks it 3 places above merit 10 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #12 ↑7 wp.org ranks it 2 places below merit 11 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (822) wp.org #11 ↓2 12 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #16 ↓1 wp.org ranks it 4 places below merit 13 Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ · 4.5★ (228) wp.org #15 ↓1 wp.org ranks it 2 places below merit 14 WPC Fly Cart for WooCommerce 10K+ · 4.7★ (61) wp.org #13 ↑7 wp.org ranks it 1 place above merit 15 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #14 ↓1 wp.org ranks it 1 place above merit 16 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #7 wp.org ranks it 9 places above merit 17 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #22 ↓1 wp.org ranks it 5 places below merit 18 Abandoned Cart Lite for WooCommerce 20K+ · 4.1★ (84) wp.org #20 ↓10 wp.org ranks it 2 places below merit 19 Ajax Cart for WooCommerce 5K+ · 4.4★ (39) wp.org #21 wp.org ranks it 2 places below merit 20 FluentCart – Online Store Builder & eCommerce Checkout 9K+ · 4.5★ (47) wp.org #24 wp.org ranks it 4 places below merit 21 Popups for WooCommerce: Add to Cart, Checkout & More 2K+ · 4.8★ (12) wp.org #19 wp.org ranks it 2 places above merit 22 Modal Fly Cart & AJAX Add to Cart for WooCommerce 2K+ · 3.5★ (11) wp.org #17 ↓1 wp.org ranks it 5 places above merit 23 Promolayer – Popup Builder & Abandonment Preventer 1K+ · 5.0★ (5) wp.org #18 ↓1 wp.org ranks it 5 places above merit 24 ThemeHunk – Side Cart, Ajax Cart & Menu Cart for WooCommerce 5K+ · 5.0★ (1) wp.org #23 ↓1 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.